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2022 Social Media Marketing Trends

Social media is no longer an ancillary marketing channel for brands to explore. Brands that want to stay relevant to today’s consumer must constantly work to optimize their social media strategy.

This infographic shares how marketing and analyst professionals are approaching 2022 and the challenges and opportunities they plan to encounter.

Explore more.

To view the full survey responses in-depth, download the 2022 Social Media Trends Survey Report.

Interested in more related resources? Read a more thorough summary of the social marketing trends going into 2022 when you download: The State of Social: Social Media Marketing Trends for 2022.

About the Author

Chase Varga is the Director of Marketing at ListenFirst, the editor of LF Pool Party, and the writer behind the popular ListenFirst deep dives. A 10+ year veteran in the social space, she analyzes how cultural shifts, fandom economies, and social platforms are redefining the business of media.

Who is ListenFirst?


At ListenFirst, we’re the social intelligence partner built for brands that want to lead the feed, not just show up in it. Our platform combines owned and creative analytics, competitive benchmarking, and curated social media reporting to help you grow share of voice, track brand health, and gain a true market advantage. Whether you need social media consulting, deeper social media analytics reporting, or insights that actually drive action, we’ve got the tools—and the team—to help you outperform your category.

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