The State of Social: Social Media Marketing Trends for 2022

The State of Social: Social Media Marketing Trends for 2022
Discover how brands are:
  • Evolving to measure social ROI
  • Getting the most of of their influencer campaigns
  • Embracing user generated content
  • Optimizing their strategy based on the social platform, from TikTok, to Twitter and beyond

It’s another year of agility and fast-pace strategies in social media marketing. As brands research, plan and execute on their social campaigns, what will be the essential elements to success in 2022?


Marketing teams must stay informed as they implement their social strategy. In doing so, they must also build up the courage to explore new territories. The best place to start is by diving into the most timely trends discussed in this report.