- Developing partnerships
- Gaining campaign sign-off
- Setting campaign goals
- Optimizing campaign performance
- Evaluating ROI
From getting the green light for a new social campaign to measuring the success of your social activity, what metrics matter?
If your role involves pitching new campaign ideas, identifying valuable marketing partnerships, setting goals, and ultimately delivering on those goals, this is the discussion you don’t want to miss.
Listen and explore social media metrics that can streamline your marketing tasks. Hear from marketing leaders across various industries as they share their go-to social media metrics for key stages in the marketing process.
Our esteemed panel for the 1-hour discussion includes:
- Alissa F. Futhey, Sr. Manager of Digital Brand at ADT Security Services
- Christina Marino, Manager of Social Analytics at A&E Networks
- Sara Schwartz, Sr. Manager of Social Media at MGM Studios