Expanding Your Social Intelligence Program with Our People in More Places – Webinar Recap
In our recent webinar, CEO Miranda McWeeney and Head of Growth Devin Carroll introduced ListenFirst’s expanded 2026 offerings. These additions give brands deeper intelligence, cleaner data, and more support across the entire social analytics workflow. While our core owned analytics platform remains the foundation of ListenFirst, we have broadened our people-powered capabilities so teams can manage an increasingly complex, multi-tool environment with far less operational strain.
1. Our People in More Places
As social programs evolve, brands depend on a wider ecosystem of tools for owned analytics, listening, creator measurement, competitor tracking, and more. These datasets unlock tremendous insight, but they also create more workflows to manage and more reporting to unify. Many teams feel the weight of that complexity.
ListenFirst is expanding to support more of that workflow with our people, not additional tools. We now provide expertise across listening, creative analysis, research, tagging, and dashboarding while maintaining the best-in-class owned analytics you rely on. This allows your team to access stronger insight without increasing the burden on internal resources.
2. Social Listening and Reporting
Listening is one of the most strategic inputs into brand decision-making, yet it is often the most difficult to operationalize. Query design, noise reduction, validation, and reporting can consume full-time capacity.
Our analyst team works directly inside your existing listening vendor. No migration is required, and no new tools need to be adopted.
We provide:
- Complete query design and refinement
- Real-time data validation
- Crisis and moment monitoring
- Weekly, monthly, and ad hoc listening reports
- Trend and theme identification
- Competitive conversational mapping
This model produces deeper and more actionable insights while reducing the workload on your internal team.
3. International Language Reporting
English-only reporting leaves meaningful nuance behind. Important elements of conversation, such as slang, sentiment shifts, cultural references, humor, and pacing that vary by region, often disappear.
ListenFirst now offers native-language reporting, beginning with Spanish and Japanese and expanding into additional markets over time.
These teams provide:
- Native-language listening and real-time monitoring
- Cultural and behavioral insight tailored to each region
- Market-specific competitive tracking
- Crisis and campaign readouts that reflect how audiences actually speak
This capability allows global brands to understand their audiences with accuracy rather than relying on translation alone.
4. Post Tagging
Content tagging is essential for deep performance analysis, but it is difficult to scale and maintain consistently.
Our dedicated tagging team now supports your program with:
- Custom taxonomy development
- Daily tagging across owned, competitor, and influencer content
- High-accuracy, audit-ready classification
- Ongoing QA processes
- Pattern and theme identification
- Tagging is performed directly within your existing tools
This turns large volumes of content into a structured dataset that reveals the reasons behind performance, not just the outcomes.
5. Owned Social Research
The ListenFirst platform continues to be powered by one of the world’s largest brand-owned social datasets. We track nearly 500,000 brands every day and maintain a deep, consistent historical record of owned content and engagement.
Teams rely on this data to:
- Benchmark against competitors and categories
- Identify emerging creative and content themes
- Map market and cultural shifts
- Support campaign planning and annual strategy
This remains the core intelligence layer that strengthens everything else in the ListenFirst ecosystem.
6. Visual Insights (AI Creative Intelligence)
Visual performance is often guided by intuition, since most teams do not have a structured way to measure creative elements. Our new AI-powered Visual Insights offering fills that gap by identifying the visual components that consistently drive engagement.
The model evaluates:
- Color patterns
- Composition and layout
- Aesthetic style
- Emotional tone
- Facial expressions
- Product framing
- Overall visual signatures that shape viewer response
Our analysts interpret these signals and deliver creative guidance your team can use immediately.
Brands are already applying this capability to shape campaign direction, test ideas before launch, refine creative roadmaps, and identify rising visual trends. It represents a clear pairing of AI-driven signal with human strategic context.
We are also incorporating this methodology into our end-of-year Visual Insights Report, which examines the highest-performing content of the year and breaks down the visual and cultural patterns influencing what resonates most. The report demonstrates how Visual Insights turns large-scale creative data into practical, actionable intelligence that can guide real creative decision-making.
Interested in receiving the 2025 End of Year Visual Insights report? Request it below!
7. Custom Dashboarding
Teams have long asked for unified dashboards that combine analytics, listening data, tagging insights, first-party metrics, and campaign trackers. Building and maintaining multi-source dashboards internally is resource-heavy and difficult to sustain.
ListenFirst now offers custom dashboards built and maintained by our dedicated dashboarding team. These dashboards:
- Pull from multiple data sources
- Incorporate custom organizational inputs
- Provide leadership-ready reporting views
- Remove the burden of API management and manual updates
This delivers a central, reliable source of truth that fits your reporting workflow without requiring ongoing internal maintenance.
8. ListenFirst 2026: What This Means for Your Team
The expansion of these six capabilities allows ListenFirst to support more of your social reporting workflow. This creates a more complete analytics program that delivers:
- Greater bandwidth
- Stronger expertise
- Cleaner, more cohesive reporting
- Actionable insights your team can use immediately
- Enhanced value from the tools you already license
To close the webinar, Miranda shared a line that captures the spirit of this next chapter: “Our marketing team likes me to say we are budget-friendly and best in class. I tend to say we are the cheapest and the best.”
These programs were intentionally designed to be accessible, scalable, and easy to pilot, so teams can elevate reporting without increasing cost or complexity.
We look forward to partnering with you in new ways throughout 2026 and helping your team unlock deeper intelligence, clearer reporting, and stronger performance across the full social analytics lifecycle.
