How does your brand compare to the industry’s social media benchmarks? Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience […]
M&E
Are ASMR Social Videos Relevant for Media & Entertainment?
Recently, ASMR Social Videos (Autonomous Sensory Meridian Response), where such triggers like whispering, crumpling paper, or loud chewing produce a tingling sensation on the scalp and the back of the neck, have been having a moment in consumer brand advertising. Michelob Ultra ran an ASMR ad featuring actress Zoe Kravitz talked softly into a microphone […]
