What can we learn from 2018? In 2018, Facebook traded breadth for depth, letting brands build more meaningful relationships with consumers. Instagram introduced new features that let brands and consumers to interact more with each other, and conversation on Twitter only grew stronger. This report documents social trends in 2018, and explores the opportunities that […]
CPG
CPG Snack Food Brands on Social: Trends and Opportunities
How do snacks compare to the rest of the CPG industry? Social media continues to be a driver of change among the food industry, allowing for brands to cultivate an online community for their audience, creating deeper, more genuine connections with their followers and fans. Snack Foods represent a powerful segment of the larger CPG […]
