When Super Bowl LIII aired last February, one memorable Super Bowl ad stood out with a whisper. Michelob Ultra’s spot where actress Zoe Kravitz talked softly into a microphone while tapping her nails against a beer bottle was a moment nearly 10 years in the making, where ASMR finally hit the mainstream. ASMR or Autonomous […]
CPG
7 Winning Social Strategies for Back-To-School Campaigns
If your brand is trying to get the attention of consumers around Back To School shopping, you’re not alone. A 2018 survey from RetailMeNot and Kelton Global Research found that 89% of retailers thought there was more competition for the attention of back-to-school shoppers than ever before. With so many brands competing for consumers’ attention, […]
Social Year in Review and Opportunities for 2019
What can we learn from social in 2018? In the Social Year in Review and Opportunities for 2019, we learn that Facebook traded breadth for depth in 2018, letting brands build more meaningful relationships with consumers. Instagram introduced new features that let brands and consumers to interact more with each other, and conversation on Twitter […]
CPG Snack Food Brands on Social: Trends and Opportunities
How do snacks compare to the rest of the CPG industry? Social media continues to be a driver of change among the food industry, allowing for brands to cultivate an online community for their audience, creating deeper, more genuine connections with their followers and fans. Snack Foods represent a powerful segment of the larger CPG […]
