How have social media strategies have changed, and what’s working, for Food & Beverage Conglomerates? Between the Coronavirus pandemic, social justice protests, lack of entertainment, political landscape, and the list goes on, 2020 has been a year unlike any other. This time of uncertainty has changed the way that people want to communicate, and be […]
CPG
Alcoholic Beverages Industry Special Report: Social Media in the Time of the Coronavirus
How do Alcohol Brands need to change their messaging on social media? While no industry was left untouched by the COVID-19 pandemic, in some ways the impact on the alcohol industry is unique. While many bars were forced to shut down, causing a massive disruption in how alcohol is consumed, almost all liquor stores were […]
5 Ways Coronavirus Is Changing Food Industry Marketing On Social Media
Other than the technicality of recessions needing to last at least 6 months to be “declared”, we are almost certainly in a recession right now. While food is a recession proof need, there’s no such security on the brand level. With people needing to tighten their belts, and around the patterns of how consumers get and prepare […]
Food Industry Special Report: Social Media in the Time of the Coronavirus
How do Food and Grocery Brands need to change their messaging on social media? There’s no question that the coronavirus outbreak is changing our relationship with food. With eating in restaurants no longer an option, layoffs and supply chain issues making it less of a given that customers can access or afford the food they […]
4 Social Media Stats About Alcohol During The Coronavirus Pandemic
For many people around coronavirus related isolation, there’s nothing left to do but drink. That might be something you’ve had moments of feeling or heard a friend say. However, with ListenFirst’s social media analytics tool, we can actually quantify how many more people are expressing interest in alcoholic beverages thanks to the current over abundance […]
Home-Cooked Or Food Delivery: What Does Social Media Listening Data Show?
Stuck in self isolation, Americans have essentially two choices for their continued survival. They can one; with their extra free time do what people have done for generations which is strap on an apron and prepare delicious home cooked meals for their families or they can two; take the path of least resistance and swipe […]
