How The Audience Feels About Halloween During The Pandemic
Can Halloween still be fun when every other day of 2020 has already been so scary? To answer that question, ListenFirst examined how the social media audience is responding to Halloween this year, giving marketers an analytics based view of how the holiday will or won’t be different this year, and what Halloween related messaging […]
The Social Media Conversation Around Going Back To School
The term back to school implies something that’s happened before and as we all know there’s nothing about this upcoming school year that’s going to resemble the classroom experience of the past. Whether students will be resuming with remote learning or suiting up in PPE to take classes in person, there are some unprecedented challenges […]
Social Media Special Report: Top Consumer Food Brands
How have social media strategies have changed, and what’s working, for Top Consumer Food Brands?
5 Ways Hospitals Are Using Social Media To Bring Back Non COVID-19 Related Patients
The following is a guest post by Allison Lee. While many hospitals have been swamped during the pandemic, it has only been with one type of patient. Apart from coronavirus cases, the amount of patients being treated in hospitals is actually way down. In fact, Daniel Horn, director of population health for general internal medicine at […]
How The “Stop Hate For Profit” Campaign Is Dramatically Impacting Social Media
As brands have become more vocal about speaking out on Black Lives Matter related conversations and with many of them pausing their Facebook related ad spends for the month of July, as part of the “Stop Hate For Profit” boycott, ListenFirst continues to monitor how these efforts are affecting the social media ecosystem. Here are […]
What The Pandemic Changed AND Reinforces About The Need For Social Media Analytics
This is a guest post by Jason Klein, Co-Founder & Co-CEO, ListenFirst So far, 2020 has been one of the most challenging years we’ve seen in many of our lifetimes. Between the COVID-19 pandemic, economic downturn, and the social justice crisis, the world at large has been forced to take a step back to truly […]