Read this report to uncover insights such as:
- The popularity of the game on social media compared to years prior
- The popularity of the Pepsi halftime show on social media compared to years prior
- The brand lift observed by participating advertisers with in-game commercials
Three commercials were responsible for 67% of game-day conversations on social media this year, but which commercials were they?
The team at ListenFirst took a close look at the social media metrics across social networks, advertisers, half-time performers and more.
In the Super Bowl LVI: 2022 Social Media Performance Report, you’ll find insights such as the top performing networks, the most-engaged demographics, and the most-talked about half-time performer.
Super Bowl LVI kept the social media momentum going for the third consecutive year. We’ll tell you what brands can learn from these trends.
