Michael Kors Case Study

Top Fifteen NYFW SS 2020 Brands on Social

September 6, 2019 - September 12, 2019

Rankings by Social Engagement Score

The top fashion brands of the week based on the volume of post responses and fan growth across Facebook, Twitter, Instagram, and Google+, and hashtag/handle

Rank Brand Social Engagement Score % Season Momentum

1

Michael Kors

11,468,732

+ 1363%

2

Ralph Lauren

1,993,478

- 56%

3

Tommy Hilfiger

593, 848

-71%

4

Savage X Fenty

487,778

+ 1%

5

Tom Ford

478,261

- 71%

6

Christian Siriano

447, 493

-21%

7

Kate Space New york

376,852

+ 48%

8

Carolina Herrera

329,482

- 8%

9

Oscar De La Renta

275,995

- 38%

10

Zimmerman

225,037

- 27%

11

Coach

240,033

- 73%

12

Tory Burch

202,586

- 18%

13

Marc Jacob

192,954

- 48%

14

Jeremy Scott

163,911

- 64%

15

Laquan Smith

151,603

- 1%