What should a social media analytics tool include?

In this piece, we explore the differences in manual vs. automated reporting, core features to look for in a social media analytics tool, and how you can put one to work for your brand.
Winning The Holiday Season On Social

Hear from the experts at ListerFirst Media, as they share what video trends are taking shape and what formulas tend to drive the most views and engagement.
What is Social Media Analytics?

In this guide, ListenFirst takes a deep dive into the definition of social media analytics, its importance, and how to measure analytics to build long-term success for your brand’s social media marketing program.
Michael Kors and Tory Burch Lead Social Engagements During NYFW
Celebrities were a key boost to social engagements during New York Fashion Week, helping propel Michael Kors once again to the top spot in engagement, followed by Tory Burch, Fendi, Christian Siriano and Peter Do, respectively.
Mastering Instagram Reels

Check out the latest trends and actionable tips before posting your brand’s next video on Instagram.
Holiday Trends For Social Media Marketers

The Holiday Trends For Social Media Marketers surveyed 127 marketing and analytics professionals about their social media strategy for their holiday messaging this year, identifying the best practices and challenges marketers are most concerned about.