The social media analytics company now provides brands with full organic, boosted and paid analysis of Reels data.
NEW YORK – July 15, 2022 /- ListenFirst, the premier enterprise social analytics solution today announced the addition of Instagram Reels to the ListenFirst Analytics platform. With Instagram only launching the Reels API for Developers on June 27th, 2022, building a Reels analytics solution that was both comprehensive and flexible instantly became priority number one ListenFirst.
The result is ListenFirst Analytics for Instagram Reels provides marketers with complete channel-specific and cross-channel level transparency into performance like no other platform. For brands struggling to understand how Reels fits within their greater social video strategy, this is the missing puzzle piece. Marketers can filter for Reels only results, or measure within the context of all their social media content.
ListenFirst Analytics for Instagram Reels gives brands access to every possible trackable metric for Reels. This includes tracking for a brand’s own organic, boosted, and paid Reels. Additionally, Reels data is fully included in competitive rankings, giving brands insight into the performance of other brands and influencers.
ListenFirst has already captured millions of Instagram Reels from the world’s leading brands collectively receiving over 50+ billion engagements. ListenFirst is tracking data for Reels posted as far back as June 2020, helping brands with benchmarking today.
“ListenFirst has been an integral partner to A+E providing a holistic view of our social footprint, and adding Reels analytics, so soon after its launch provides even more context about performance,” explained Christina Marino, Senior Manager, Social Analytics at A+E Networks. “We are thrilled about the availability of the Reels API and the value it will add to our overall business needs.”
“Reels analytics had become the number one request from ListenFirst clients, and we’ve been preparing for a long time for the moment Meta was ready to share this data stream”, explained Jonathan Farb, Chief Product Officer at ListenFirst. “With Instagram Reels now fully integrated into the ListenFirst platform, our clients have unprecedented insight into how their video content is performing across all major social media channels. For brands heavily invested in video, this added layer of analytics is critical for optimizing and improving social ROI.”