Industry Study: Social Media Analytics For The TV Industry
How can the TV industry see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the TV industry, and why. This case study highlights the findings of the study with ListenFirst customers, […]
Industry Study: Social Media Analytics For The Retail Industry
How can Retail marketers see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the retail industry, and why. This case study highlights the findings of the study with ListenFirst customers, providing […]
Industry Study: Social Media Analytics For The Film Industry
How can the Film industry see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the film industry, and why. This case study highlights the findings of the study with ListenFirst customers, […]
Industry Study: Social Media Analytics For The Healthcare Industry
How can Healthcare marketers see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the healthcare industry, and why. This case study highlights the findings of the study with ListenFirst customers, providing […]
TV Industry Special Report Part II: Late Night Talk Shows
What content and formats resonated most with Late Night Talk Show audiences on social? For Late Night Talk Shows, the pandemic has presented a unique set of challenges but also opportunities. While essentially all sitcoms and dramas had no choice to shut down production, Talk Shows figured out how to adjust to the new normal […]
State of Social: H1 2020 Trends for Social TV
What’s trending for Social TV in the first half of 2020?