Taylor Swift’s Marketing Playbook: The Life of a Showgirl
How social strategy, storytelling, and merch made “The Life of a Showgirl” a masterclass in modern marketing When Taylor Swift announced her 12th studio album, The Life of a Showgirl, via a surprise appearance on the New Heights podcast, she didn’t just drop news—she set off a cross-platform ripple that lasted all week. With just […]
How Dexter: Resurrection Rewrote the Social Playbook for Legacy Franchises
Early investment, fan-first thinking, and real-time strategy turned a sequel into a streaming standout When Dexter: Resurrection premiered in 2025, it wasn’t just a revival. It was a reinvention, designed to reconnect longtime fans while onboarding a new generation of viewers in a completely different digital landscape. The stakes were high. Dexter’s original run helped […]
Krypto & The Dog Adoption Trend
Guest post by Molly Street, Account Manager at ListenFirst Krypto stole hearts in Superman (2025) — and triggered a national spike in dog adoptions. But history warns us: not every on-screen pup leads to a happy ending. When Superman (2025) hit theaters this July, audiences expected action, nostalgia, and cape-worthy heroics. What they didn’t expect was […]
Sinners: How the Film Became a Social Media Case Study
Guest post by Colleen Scott, Senior Social Media Strategist at ListenFirst High engagement, polarizing reactions, and a platform-shaping rollout define the cultural moment around Sinners. A breakout film doesn’t just live in theaters anymore; it lives in feeds. In the months following its release, Sinners emerges not only as a cinematic event but as a […]
2024 Industry State of Social: Video Games
We’re providing a 2022 NBA Draft Social report, the day after the event, showing which players, teams, and brands received the most social media conversation around the draft.
Winning The Holiday Season On Social
Hear from the experts at ListerFirst Media, as they share what video trends are taking shape and what formulas tend to drive the most views and engagement.