According to a recent ListenFirst survey, 83% of marketers believe social media is important to their brand’s holiday strategy. But, which social trends should be at the top of your wish list?

As you launch your 2022 holiday campaigns, how are you leveraging influencers, short-form video, competitive intel and more?

Join our panel of ListenFirst analysts as they spread holiday cheer with tips for optimizing social campaigns and tackling the biggest challenges of the season.

In this one hour presentation you’ll learn:

• The hottest social media trends for the holidays
• How to keep up with demands of the season with a lean team
• How to create relevant video content for shoppers
• How to articulate the value of your social campaigns and the impact to the business

40% of brands say Instagram is the most important social platform for their brand. That’s more than any other social platform cited. But when it comes to creating content for Instagram, the most effective type of content is often the least posted.

With performance data now available for Instagram Reels, ListenFirst has uncovered a variety of insights brands should know when working with this powerful form of video.

Hear from ListenFirst’s expert analysts as they share why Reels has become a secret weapon on social media, and what you as a brand can do about it.

When it comes to social media marketing, does the current shift to video-first strategies make you nervous? Or, have you been waiting for this moment since the day you bought your first camera phone?

Regardless of where you stand, the fact is social video content is effective. It’s what the data reveals over and over, across social platforms.

Hear from the panel of experts who dig into the data everyday. Understand what video trends are taking shape and what formulas tend to drive the most views and engagement.

The BET Awards are not only an awards show celebrating African-American excellence, it’s also become one of the most talked about annual events on social media.  

For official sponsors, advertisers, or just brand newsjacking the event, understanding how their BET Awards related messaging is performing on social media is a critical step in evaluating how effective their campaign was. What was the demographics of the people talking about the awards on social media? How much engagement was there around your campaign relative to other brands messaging about the BET Awards? What celebrity content connected the most with the audience? 

In the BET Awards Report, we answer all those questions and more!

If you go back to the video of when LeBron James was first interviewed after being picked first in the 2003 NBA Draft, you can still see Sprite signage prominently displayed.

The NBA is the most star driven league in American sports, and when a player really hits, branding around the NBA Draft can have staying power, making it a uniquely valuable event for brands. 

During the NBA Draft, an entirely new group of potential stars were thrust into the limelight, and teams, sponsors, advertisers and brands newsjacking the event need quantifiable data about what was trending on social media.

That’s where ListenFirst comes in. We created a 2022 NBA Draft Social report, the day after the event, showing which players, teams, and brands received the most social media conversation around the draft. 

Download the absolutely free report now!

How disruptive can an upstart golf league be on social media?

LIV Golf both has some major advantages and disadvantages, as it tries to put itself on the map as a major new sports league. On one hand, LIV Golf has deep pockets, backed by Public Investment Fund, the sovereign wealth fund of Saudi Arabia. They’ve signed such top golfers as Phil Mickelson, Dustin Johnson, Sergio García, Louis Oosthuizen, and Charl Schwartzel.

On the other hand, they’ve been unable to secure a broadcast TV partner in the United States, with so many potential destinations already in long term partnerships broadcasting PGA events.

With LIV Golf having just completed its first big event, ListenFirst took a look at how much share of voice it was able to take from the PGA Tour on social media.