ListenFirst Names David DiGiacomo New Chief Executive Officer

The Key Hire Signals ListenFirst’s Transition From An Industry Pioneer To A High Growth Global SaaS Company

NEW YORK, July 15, 2021 /PRNewswire/ —ListenFirst, the premier social analytics solution used by the world’s leading brands, today announced the appointment of David DiGiacomo as CEO. Current co-founders/co-CEOs Jason Klein and Christian Anthony will remain on the ListenFirst Board of Directors, focusing on corporate strategy and relationships with key customers.

ListenFirst CEO, David DiGiacomo
ListenFirst CEO, David DiGiacomo

As CEO, proven operator David DiGiacomo will focus on scale and accelerating growth by executing proven strategies within the developed markets. He will also focus on leading the executive leadership team with ListenFirst’s global expansion and next stage of growth. This change comes as the need for ListenFirst’s unique analytics solution has grown dramatically and the number of new ListenFirst clients has followed suit. For example, new business has increased 114% year over year and clients are finding more and more value in the rich data insights the platform provides.

In the past ten years, ListenFirst has been a pioneer in powering social media analytics for some of the biggest brands in the world, such as Amazon, AT&T, and NBCUniversal. ListenFirst has stood out as the preferred social analytics  solution thanks to continued investment in creating technology that’s machine learning-driven, and their ability to empower marketers with premium analyst-style reports that help capture ROI to maximize their marketing budgets.  

With ListenFirst experiencing unprecedented growth, it was an opportune time to bring in a leader with a proven track record at scaling cloud-based software as a service (SaaS) companies.  

David DiGiacomo joins ListenFirst with exactly such a resume. Earlier in his career, he co-founded and led the first of its kind multimodel SaaS communications technology company, Emergency Communications Network (now Onsolve), through 15+ years of successful growth — from two full-time employees to the industry’s largest provider of emergency and intelligent notification services with $100+ million in annual revenue. Additionally, DiGiacomo was brought in to help lead PowerDMS in their quest to be the premier provider of Policy Management and Accreditation software which was realized as best in class through a merger with NEOGOV. In the companies he’s run, DiGiacomo drove nearly $1 billion in Enterprise Value creation while upholding industry leading client NPS scores.

“Beyond their superior technology, ListenFirst has an incredible culture and an amazing team who serves a client roster of the best brands in the world,” said DiGiacomo. “World-class companies have great people, process, product and customer support, and ListenFirst has them all! As ListenFirst embarks on its next chapter, I look forward to working with Christian, Jason, and the rest of the capable team to build on their existing success. We’re setting a course to  create new solutions that fulfill our client’s complex and ever-changing needs along with driving new products to meet the needs of clients in new market verticals.”

“Social media has forced every brand in the world to be a content creator, which only serves to fuel the social analytics business,” noted Klein. “David will lead the charge to leverage our industry-leading technology and insights as we expand our footprint in high-growth verticals including CPG, sport, and entertainment. His experience will be invaluable to the continued success and expansion of ListenFirst.”

“We’re thrilled to have David join the ListenFirst team,” added Anthony. “We’re confident that his vast experience will continue to drive success for the company and afford us an edge as we continue to innovate and evolve our technology to best serve our customers.”

ListenFirst Launches Machine Learning Analytics with Instant Insights

The  intelligence application delivers insights in natural language, empowering executives and marketers with premium analyst-style reports

NEW YORK – June 9, 2021 /PRNewswire/ – ListenFirst, the premier enterprise social analytics solution, today announced the launch of Instant Insights, a new analytics feature that quickly shows how brands perform across social media. Leveraging years of intelligence gathered from working with the largest brands in the world, Instant Insights utilizes machine learning to deliver the analysis needed to benchmark performance and uncover valuable takeaways in natural language.     

The agile application allows marketers to configure multiple brands and content filters on the fly to analyze social content from any cohort on demand.  Instant Insights provides key analysis of top content, earned sentiment, industry benchmarks and more, in one convenient view. 

“While the ListenFirst platform already provides world class analytics & reporting to the largest brands in the world, the addition of Instant Insights enables users to really take advantage of our depth of data” explained Jason Klein Co-CEO & Co-Founder of ListenFirst. “It’s a universal intelligence tool configurable for any content analysis use case. At the end of the day, that means marketers have the power to quickly generate the meaningful reports they need without relying on expert analysts, and executives have frictionless access to the insights they need to optimize ROI or understand the competitive landscape.” 

This innovative approach frees users from having to figure out the story behind raw data, automatically generating insights on their screen that would have previously required the manual efforts of a trained analyst. 

Leveraging natural language processing, Instant Insights identifies the key takeaways and highest performers instantly. Users then have easy-to-understand, beautiful reports to share with colleagues and customers. 

“Our customers burn time trying to decipher what the data means or following up with additional search queries. That results in less time spent on actual strategy,” explains Jonathan Farb, Chief Product Officer at ListenFirst. “Instant Insights gives customers that valuable time back. And what’s more, our users are in the driver’s seat when the insights are uncovered and the optimization opportunities are revealed.  For product people that’s the north star, building something that empowers users to grow and be the best at what they do,” added Farb.

Instant Insights will be a part of the discussion during the upcoming webinar, Maximize Your Social Media Analytics to Drive Businessbeing held on June 24th at 2:00 PM ET, 11 PT. 

About ListenFirst

ListenFirst is the premier social analytics solution used by the world’s leading brands. With a breadth of data and award-winning expertise unmatched in the market, we offer an easy, one-stop solution to optimize social media marketing and maximize ROI. ListenFirst has been honored with multiple accolades including a 2020 SIIA CODiE Award for Best Emerging Technology, 2020 Cynopsis AdTech Award for Outstanding Data Solution, 2020 High Performer recognition from G2 Crowd, MarTech Breakthrough Award for Best Social Media Monitoring Software, and named one of Inc. 500’s fastest-growing companies. Founded in 2012, ListenFirst is trusted by leading global brands including AT&T, Amazon,, NBCUniversal, and Peloton. For more information, visit www.listenfirstmedia.com.

Contact: Jonathan Cohen, 929 246 7447, jonathan.cohen@listenfirstmedia.com

ListenFirst Announces Launch of Instagram Promoted Analytics

Combines Instagram Paid and Organic Owned Insights, In One Easy To Use Interface

NEW YORK, April 22, 2021 /PRNewswire/ — ListenFirst, the most comprehensive enterprise social analytics solution, today announced their platform has added tracking Instagram data from boosted or “Promoted” ad units. Combined with the existing feature capturing “Dark” ad units on Instagram, ListenFirst now provides a complete view of Paid performance on Instagram across every key metric including Impressions, Clicks, Engagements, 95% Completed Video Views, and Spend.

ListenFirst’s Instagram Promoted Analytics also simplifies the problem of complex native reporting, as Instagram Impressions and Video Views metrics throughout the ListenFirst platform now include both Paid and Organic activity. For brands that need to better understand current owned performance and competitive benchmarking on Paid campaigns, this side by side analysis of Organic vs. Paid content performance enables quicker and more decisive optimization. 

“Across verticals as varied as Beauty, Retail, Media & Entertainment, Publishing, and CPG we’ve consistently seen the desire for a deeper understanding of how Organic and Paid content are performing in concert with each other on Instagram,” explains Jason Klein Co-CEO & Co-Founder of ListenFirst. “With the addition of Instagram Promoted Analytics, brands can optimize social media spend allocation and better identify ineffective cross-channel campaigns, while consolidating their use of analytics tools.”

“Historically, brands have been unable to view analytics around the Paid and Organic versions of a post at the same time within their Instagram account,” added Jonathan Farb, Chief Product Officer, ListenFirst. “ListenFirst’s Instagram Promoted Analytics finally addresses that pain point. By better identifying the factors that are most contributing to ROI, answering critical questions such as how to increase video views while maximizing spend has never been easier.” 

About ListenFirst
ListenFirst is the most trusted social analytics solution by the world’s leading brands. With a breadth of data and award-winning expertise unmatched in the market, we offer an easy, one-stop solution to optimize social media marketing and maximize ROI. Founded in 2012, ListenFirst has been honored with multiple accolades including a 2020 SIIA CODiE Award for Best Emerging Technology, 2020 Cynopsis AdTech Award for Outstanding Data Solution, 2020 High Performer recognition from G2 Crowd, MarTech Breakthrough Award for Best Social Media Monitoring Software, and named one of Inc. 500’s fastest growing companies. Founded in 2012, ListenFirst is trusted by leading global brands including AT&T, Amazon,, NBCUniversal, and Peloton and is regularly featured in The Wall Street Journal, Variety, Ad Age, Forbes and more. For more information, visit www.listenfirstmedia.com.

ListenFirst Wins Cynopsis AdTech Award for Outstanding Data Solution

ListenFirst’s All-In-One Data Solution Earns Media Industry Recognition

NEW YORK, Dec. 2, 2020 /PRNewswire/ — ListenFirst, the most comprehensive enterprise social analytics solution, today announced that its platform has been named a winner of the Outstanding Data Solution category for the Cynopsis AdTech Awards. The Cynopsis Adtech Awards program celebrates the leaders in adtech innovation and advances in the technology that underpins the media business.

ListenFirst’s software solution tracks over 57,500 TV programs, networks, and films, and integrates data from all major social media platforms with digital and offline data to provide the TV industry with real-time, actionable insight into how they are reaching and engaging audiences. ListenFirst is utilized by every broadcast, cable and streaming network to tie social media signals and insights to business outcomes, providing a complete view of their campaign performance, analytics to optimize social media engagement, and insights to guide decision-making across the enterprise.

“This recognition from Cynopsis is a true testament to the breadth and depth of actionable social media data and insights that ListenFirst has provided to the media and entertainment space over the years,” said Jonathan Farb, Chief Product Officer, ListenFirst. “We are extremely proud of the ListenFirst platform, and honored that Cynopsis has named us a winner of the Outstanding Data Solution category.”

About ListenFirst
ListenFirst is the most trusted social analytics solution by the world’s leading brands. With a breadth of data and award-winning expertise unmatched in the market, we offer an easy, one-stop solution to optimize social media marketing and maximize ROI. Founded in 2012, ListenFirst has been honored with multiple accolades including a 2020 SIIA CODiE Award for Best Emerging Technology, 2020 High Performer recognition from G2 Crowd, MarTech Breakthrough Award for Best Social Media Monitoring Software, and named one of Inc. 500’s fastest growing companies. Founded in 2012, ListenFirst is trusted by leading global brands including AT&T, Amazon, NBCUniversal, and Peloton and is regularly featured in The Wall Street Journal, Variety, Ad Age, Forbes and more. For more information, visit www.listenfirstmedia.com.

About Cynopsis
Cynopsis is what the TV industry reads first every day. The Cynopsis family of products includes the media industry’s most-read daily, Cynopsis, plus Cynopsis Sports; weekly Media Tech, and weekly Esports, the Cynopsis Jobs board and special reports. Serving TV, agency and brand professionals, Cynopsis produces conferences and awards programs that are second to none. Find out more at cynopsis.com.

ListenFirst Brand Reputation Index Recognized by SIIA as Best Emerging Technology

ListenFirst Brand Reputation Index Earns Prestigious Industry Recognition

NEW YORK, May 19, 2020 /PRNewswire/ — ListenFirst, the most comprehensive enterprise social analytics solution, today announced that the ListenFirst Brand Reputation Index has been named the Best Emerging Technology of 2020 as part of the annual SIIA CODiE Awards. The prestigious CODiE Awards recognize the companies producing the most innovative business technology products across the country, and around the world.

ListenFirst’s Brand Reputation Index is a Social NPS that uncovers customers’ perceptions and attitudes towards a brand in near real-time. The Brand Reputation Index analyzes intentional, click-based activity from millions of social media users across Facebook, Twitter, Instagram, and YouTube and distills them into a simple, practical, and scalable system. ListenFirst’s Brand Reputation Index has also won the “Best Social Media Monitoring Software” award by MarTech Breakthrough in 2019, and in the same year was named a finalist for the SaaS Awards Program’s Best SaaS Product for PR or Social Monitoring and Management.

“We are extremely proud to have the ListenFirst Brand Reputation Index recognized as the Best Emerging Technology by SIIA CODiE Awards, the only peer-recognized program in the business industry,” says Tracy David, Chief Marketing Officer at ListenFirst. “Given the incredible amount of suffering people are going through right now, brands are particularly sensitive about accidentally saying the wrong thing. The Brand Reputation Index provides brands with a single vantage point from which to instantly measure brand health based on the impact of their actions, which is especially critical at this moment.”

“Congratulations to this amazing group of 2020 Business Technology CODiE Award winners,” said SIIA President Jeff Joseph. “These trying times have underscored the importance of innovative technologies like never before. The products and services we honor today connect us to colleagues and customers, ensure business practices move forward, provide new insights from data, and create new jobs and market opportunities. They represent the best of high-impact, outcome-focused innovation.”  

The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, announced the full slate of CODiE winners during an online winner announcement yesterday in light of the COVID-19 pandemic.  

The SIIA CODiE Awards are the industry’s only peer-reviewed awards program. The first-round review of all nominees is conducted by software and business technology experts with considerable industry expertise, including analysts, media, bloggers, bankers and investors. The scores from the expert judge review determine the finalists. SIIA members then vote on the finalist products, and the scores from both rounds are tabulated to select the winners. 

43 awards were given this year for products and services deployed specifically for B2B software, information and media companies, including the Best Overall Business Technology Product, awarded to the product with the highest scores of both rounds of judging. 

More information about the Awards is available at: siia.net/CODiE 

Details about the winning products can be found at https://www.siia.net/codie/2020-Winners

About ListenFirst

ListenFirst is the social analytics solution trusted by the largest companies in the world. We unite billions of consumer signals from every social platform to give brands a complete picture of their performance and the analytics to drive successful strategies. Founded in 2012, ListenFirst has been honored with multiple accolades including a 2019 Stevie Awards for exceptional client service, a 2019 High Performer recognition from G2 Crowd, and named one of Inc. 500’s fastest growing companies. ListenFirst clients include NBCUniversal, Amazon, A&E Networks, Condé Nast, and AT&T, and is regularly featured in Variety, Ad Age, The New York Times, and more. For additional information, visit www.listenfirstmedia.com

About the SIIA CODiE™ Awards

The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence.  For more information, visit siia.net/CODiE.

View original press release: https://www.prnewswire.com/news-releases/listenfirst-brand-reputation-index-recognized-by-siia-as-best-emerging-technology-301061924.html

ListenFirst Finds Social Engagement for Media and Healthcare Is Growing

Social audiences seek TV content and updates from Healthcare while Retail slows down

NEW YORK, Apr. 3, 2020 /PRNewswire/ — ListenFirst, the most comprehensive social analytics solution, today released three social media special reports, illustrating how Covid-19 has impacted social media consumption habits. In separate reports for Retail, Healthcare, and TV & Film, ListenFirst examines how the global pandemic has changed consumer behavior and identifies strategies for brands to stay relevant in the long-term while also remaining agile as events unfold.

While social media engagement was flat in March 2020 compared to March 2019, TV, Healthcare, Food brands, and Alcoholic Beverages have seen the largest increases in engagement. The active conversation around the coronavirus on social media has so far peaked on March 12, 2020 with 24,191,103 new Tweets and Reddit posts, and has steadily declined though there is still an average of 15 million combined Tweets and Reddit posts per day mentioning the coronavirus through the end of March 2020.

Social media reaction to the coronavirus has evolved, with consumers becoming less fearful and more angry about the coronavirus. During the month of January 2020, 20% of the Tweets mentioning the coronavirus expressed the emotion of Fear with 1% of those Tweets expressing Anger. By the week ending March 29, 13% of Tweets mentioning the coronavirus expressed Fear and 5% expressed Anger.

“While the coronavirus has severely limited the types of social media opportunities that are appropriate for brands, we are seeing a number of success stories for companies that are using social media to show how they’re helping out those most affected,” explains Tracy David, Chief Marketing Officer, ListenFirst. “Brands can use this time to build brand equity, and efforts such as donating supplies or medical equipment is both the right thing to do and a positive influence on customer loyalty.”

Top social media highlights from Healthcare, TV & Film, and Retail include:

Top Insights for Healthcare

  • Hospitals had a +242% higher social engagement score during the week ending March 29, 2020 compared to the average in January and February. Social engagement score includes the volume of reactions, comments, shares, retweets, likes, fan growth, mentions on Facebook, Twitter, Instagram.  
  • Posts emphasizing community cooperation are driving the highest levels of engagement for hospitals. Posts featuring hospital staff holding signs encouraging users to stay home and flatten the curve have become a popular trend among hospitals. Brigham and Women’s Hospital saw +408% increase in Social Engagement Score week over week after its staff’s #StayHome message earned 16K responses.

Top Insights for TV & Film

  • Audience engagement with TV content has increased on social media. Social engagement for TV shows increased by +14% the week ending March 29, 2020 compared to the average in January and February. TV Shows driving the largest movement in ListenFirst Interest Score (volume of conversation and search) the week ending March 29 are soon to be released Defending Jacob from Apple TV+ and Solar Opposites from Hulu, and recently released shows including Making the Cut from Amazon Prime Video and Netflix’s Tiger King. Late-Night TV Shows are also seeing increased social engagement, particularly as hosts have started taping shows from home.
  • With no new theatrical releases, the film industry posted -22.62% less on social media between March 9-29, 2020 compared to the average volume of posts from film studios in January and February. On social media, Netflix’s The Platform and early SVOD releases such as The Invisible Man from Universal Pictures, Harley Quinn: Birds of Prey from Warner Bros., and Disney’s Onward are driving the highest ListenFirst Interest Scores (volume of conversation and search).

Top Insights for Retail

  • Retailers have been posting less during the coronavirus, seeing a -16% drop in posts between March 9-29, 2020, compared to the three weeks prior (February 17 – March 8, 2020) and seeing a -23.28% drop in content responses (likes, reactions, comments, shares) during the same time period.
  • Retailers that are standing out on social media are those that are showing how their brands are pitching in. Nordstrom generated 77,375 responses on a Facebook post where the brand announced it was helping to sew hospital masks, while Crocs generated 46,607 responses on an Instagram post announcing it was giving away pairs of shoes to healthcare professionals.

To download the reports, please visit:
Retail Special Report: Social Media in the Time of Coronavirus
TV & Film Special Report: Social Media in the Time of Coronavirus
Healthcare Special Report: Social Media in the Time of Coronavirus

View original press release: https://www.prnewswire.com/news-releases/listenfirst-finds-social-engagement-for-media-and-healthcare-is-growing-301034648.html