ListenFirst Named As Member Of The Twitter Official Partner Program

Entrance into the exclusive program confirms ListenFirst as one of the best tools for brands to get more value out of Twitter

NEW YORK, Sept. 21, 2021 /PRNewswire/ — ListenFirst, the premier enterprise social analytics solution, today announced it has been added to the Twitter Official Partner Program (TOPP). Partnership in the invite only TOPP program is reserved for companies that have a proven track record of customer success in using Twitter’s Developer Platform to provide brands with outstanding products. 

For data partners, being awarded the corresponding Twitter Official Partner badge recognizes safe and responsible use of Twitter APIs, and signifies to brands that you’ll be working with the best of the best.

During the partner evaluation process, ListenFirst stood out around two specific competencies in serving brands that the TOPP program looks for: Consumer & Market Insights, meaning helping clients understand consumer trends and preferences and Brand Monitoring, or helping brands understand what’s being said about their organization.

ListenFirst’s suite of Twitter analytics includes owned, paid, and earned analysis, cross-platform tracking, real-time conversation analysis, audience data, affinity data, and sentiment analysis.  

“Joining the prestigious TOPP program is the culmination of a long and in-depth relationship between Twitter and ListenFirst for almost a decade and I couldn’t be more excited to take our collaboration to the next level” explained Jonathan Farb Chief Product Officer, ListenFirst. “We work hand-in-hand with Twitter to make sure we’re providing our clients with the best social business intelligence strategies on the world’s largest focus group, and we look forward to the continued sharing of client success stories of using our analytics to optimize their Twitter based campaigns.”

“At ListenFirst, maximizing social media ROI with all the data and insights brands need is our core objective. Providing best-in-class Twitter analytics has always been a key pillar of how we deliver that value to clients,” said David DiGiacomo Chief Executive Officer, ListenFirst. “We’re honored to be included into the TOPP program, and their third-party recognition of our products, solutions, and client service is another great example of the superior experience we provide to our customers.”

ListenFirst Launches Configurable Dashboards

The Addition Makes Social Insights More Customizable And Shareable

NEW YORK, September 14, 2021 /PRNewswire/ – ListenFirst, the premier social media analytics solution used by the world’s leading brands, today launched the advanced user experience for the solution’s user interface, including Configurable Dashboards which provide users with the ability to save analysis tiles to a shareable, configurable view. Additionally, ListenFirst launched LinkedIn analytics, which offers owned analytics around a brand’s LinkedIn account for key metrics, including New Followers and Responses. 

In creating the advanced user experience, ListenFirst worked hand-in-hand with their customers to ensure they were able to access the data most relevant to their needs in the most streamline fashion, while also introducing modern aesthetics. Configurable Dashboards quickly surfaces the most valuable insights, allowing customers to create specific combinations of ListenFirst data to match their team’s unique use cases and workflows.  Additionally, the new ListenFirst aesthetics introduces a complete re-imagining and redesign of navigation, data visualization, and analysis in the platform.   

ListenFirst used UX measurement standards like the System Usability Scale to accurately capture the lift in user efficiency, satisfaction, and delight; assuring that all the Dashboard changes were directly in service of improving user experience. 

“The social media data ListenFirst provides is already a differentiator for our clients,” explained Daniel Cho, Design Director at ListenFirst. “What the Enhanced UI does is elevate the experience of accessing those insights. Executives and marketing professionals now have more flexibility in creating easy-to-update dashboards tailored to their KPIs, and options in terms of sharing those dashboards. Brands are provided with frictionless access to the social data that’s most impactful.”

The recent report, The Forrester Tech Tide™: Enterprise Business Insights And Analytics, Q1 2021, spoke to the importance of “single click” capabilities in leading enterprise BI platforms, and making analytics accessible to a wider audience. “Not only do these [augmented BI] platforms turn business users into citizen data scientists; many also democratize valuable insights to the broader enterprise via a conversational UI — asking questions using NLQ and getting an explanation to answers not just via graphs and charts but also via an NLG narrative of how to interpret the visuals.”

ListenFirst’s new user experience is building on this trend to make social media analytics more accessible to a wider audience by simplifying the workflow and surfacing the key takeaways alongside the data visuals.

ListenFirst’s new user experience is building on this trend to make social media analytics more accessible to a wider audience by simplifying the workflow and surfacing the key takeaways alongside the data visuals.

Also as part of the release, the addition of LinkedIn analytics tracks Owned LinkedIn metrics such as impressions, video views, new followers, post responses, and content engagement rate. LinkedIn Analytics can also be viewed cross channel, allowing for a high level understanding of brand engagement on social media and campaign performance.

ListenFirst Names David DiGiacomo New Chief Executive Officer

The Key Hire Signals ListenFirst’s Transition From An Industry Pioneer To A High Growth Global SaaS Company

NEW YORK, July 15, 2021 /PRNewswire/ —ListenFirst, the premier social analytics solution used by the world’s leading brands, today announced the appointment of David DiGiacomo as CEO. Current co-founders/co-CEOs Jason Klein and Christian Anthony will remain on the ListenFirst Board of Directors, focusing on corporate strategy and relationships with key customers.

ListenFirst CEO, David DiGiacomo
ListenFirst CEO, David DiGiacomo

As CEO, proven operator David DiGiacomo will focus on scale and accelerating growth by executing proven strategies within the developed markets. He will also focus on leading the executive leadership team with ListenFirst’s global expansion and next stage of growth. This change comes as the need for ListenFirst’s unique analytics solution has grown dramatically and the number of new ListenFirst clients has followed suit. For example, new business has increased 114% year over year and clients are finding more and more value in the rich data insights the platform provides.

In the past ten years, ListenFirst has been a pioneer in powering social media analytics for some of the biggest brands in the world, such as Amazon, AT&T, and NBCUniversal. ListenFirst has stood out as the preferred social analytics  solution thanks to continued investment in creating technology that’s machine learning-driven, and their ability to empower marketers with premium analyst-style reports that help capture ROI to maximize their marketing budgets.  

With ListenFirst experiencing unprecedented growth, it was an opportune time to bring in a leader with a proven track record at scaling cloud-based software as a service (SaaS) companies.  

David DiGiacomo joins ListenFirst with exactly such a resume. Earlier in his career, he co-founded and led the first of its kind multimodel SaaS communications technology company, Emergency Communications Network (now Onsolve), through 15+ years of successful growth — from two full-time employees to the industry’s largest provider of emergency and intelligent notification services with $100+ million in annual revenue. Additionally, DiGiacomo was brought in to help lead PowerDMS in their quest to be the premier provider of Policy Management and Accreditation software which was realized as best in class through a merger with NEOGOV. In the companies he’s run, DiGiacomo drove nearly $1 billion in Enterprise Value creation while upholding industry leading client NPS scores.

“Beyond their superior technology, ListenFirst has an incredible culture and an amazing team who serves a client roster of the best brands in the world,” said DiGiacomo. “World-class companies have great people, process, product and customer support, and ListenFirst has them all! As ListenFirst embarks on its next chapter, I look forward to working with Christian, Jason, and the rest of the capable team to build on their existing success. We’re setting a course to  create new solutions that fulfill our client’s complex and ever-changing needs along with driving new products to meet the needs of clients in new market verticals.”

“Social media has forced every brand in the world to be a content creator, which only serves to fuel the social analytics business,” noted Klein. “David will lead the charge to leverage our industry-leading technology and insights as we expand our footprint in high-growth verticals including CPG, sport, and entertainment. His experience will be invaluable to the continued success and expansion of ListenFirst.”

“We’re thrilled to have David join the ListenFirst team,” added Anthony. “We’re confident that his vast experience will continue to drive success for the company and afford us an edge as we continue to innovate and evolve our technology to best serve our customers.”

ListenFirst Launches Machine Learning Analytics with Instant Insights

The  intelligence application delivers insights in natural language, empowering executives and marketers with premium analyst-style reports

NEW YORK – June 9, 2021 /PRNewswire/ – ListenFirst, the premier enterprise social analytics solution, today announced the launch of Instant Insights, a new analytics feature that quickly shows how brands perform across social media. Leveraging years of intelligence gathered from working with the largest brands in the world, Instant Insights utilizes machine learning to deliver the analysis needed to benchmark performance and uncover valuable takeaways in natural language.     

The agile application allows marketers to configure multiple brands and content filters on the fly to analyze social content from any cohort on demand.  Instant Insights provides key analysis of top content, earned sentiment, industry benchmarks and more, in one convenient view. 

“While the ListenFirst platform already provides world class analytics & reporting to the largest brands in the world, the addition of Instant Insights enables users to really take advantage of our depth of data” explained Jason Klein Co-CEO & Co-Founder of ListenFirst. “It’s a universal intelligence tool configurable for any content analysis use case. At the end of the day, that means marketers have the power to quickly generate the meaningful reports they need without relying on expert analysts, and executives have frictionless access to the insights they need to optimize ROI or understand the competitive landscape.” 

This innovative approach frees users from having to figure out the story behind raw data, automatically generating insights on their screen that would have previously required the manual efforts of a trained analyst. 

Leveraging natural language processing, Instant Insights identifies the key takeaways and highest performers instantly. Users then have easy-to-understand, beautiful reports to share with colleagues and customers. 

“Our customers burn time trying to decipher what the data means or following up with additional search queries. That results in less time spent on actual strategy,” explains Jonathan Farb, Chief Product Officer at ListenFirst. “Instant Insights gives customers that valuable time back. And what’s more, our users are in the driver’s seat when the insights are uncovered and the optimization opportunities are revealed.  For product people that’s the north star, building something that empowers users to grow and be the best at what they do,” added Farb.

Instant Insights will be a part of the discussion during the upcoming webinar, Maximize Your Social Media Analytics to Drive Businessbeing held on June 24th at 2:00 PM ET, 11 PT. 

About ListenFirst

ListenFirst is the premier social analytics solution used by the world’s leading brands. With a breadth of data and award-winning expertise unmatched in the market, we offer an easy, one-stop solution to optimize social media marketing and maximize ROI. ListenFirst has been honored with multiple accolades including a 2020 SIIA CODiE Award for Best Emerging Technology, 2020 Cynopsis AdTech Award for Outstanding Data Solution, 2020 High Performer recognition from G2 Crowd, MarTech Breakthrough Award for Best Social Media Monitoring Software, and named one of Inc. 500’s fastest-growing companies. Founded in 2012, ListenFirst is trusted by leading global brands including AT&T, Amazon,, NBCUniversal, and Peloton. For more information, visit www.listenfirstmedia.com.

Contact: Jonathan Cohen, 929 246 7447, jonathan.cohen@listenfirstmedia.com

ListenFirst Announces Launch of Instagram Promoted Analytics

Combines Instagram Paid and Organic Owned Insights, In One Easy To Use Interface

NEW YORK, April 22, 2021 /PRNewswire/ — ListenFirst, the most comprehensive enterprise social analytics solution, today announced their platform has added tracking Instagram data from boosted or “Promoted” ad units. Combined with the existing feature capturing “Dark” ad units on Instagram, ListenFirst now provides a complete view of Paid performance on Instagram across every key metric including Impressions, Clicks, Engagements, 95% Completed Video Views, and Spend.

ListenFirst’s Instagram Promoted Analytics also simplifies the problem of complex native reporting, as Instagram Impressions and Video Views metrics throughout the ListenFirst platform now include both Paid and Organic activity. For brands that need to better understand current owned performance and competitive benchmarking on Paid campaigns, this side by side analysis of Organic vs. Paid content performance enables quicker and more decisive optimization. 

“Across verticals as varied as Beauty, Retail, Media & Entertainment, Publishing, and CPG we’ve consistently seen the desire for a deeper understanding of how Organic and Paid content are performing in concert with each other on Instagram,” explains Jason Klein Co-CEO & Co-Founder of ListenFirst. “With the addition of Instagram Promoted Analytics, brands can optimize social media spend allocation and better identify ineffective cross-channel campaigns, while consolidating their use of analytics tools.”

“Historically, brands have been unable to view analytics around the Paid and Organic versions of a post at the same time within their Instagram account,” added Jonathan Farb, Chief Product Officer, ListenFirst. “ListenFirst’s Instagram Promoted Analytics finally addresses that pain point. By better identifying the factors that are most contributing to ROI, answering critical questions such as how to increase video views while maximizing spend has never been easier.” 

About ListenFirst
ListenFirst is the most trusted social analytics solution by the world’s leading brands. With a breadth of data and award-winning expertise unmatched in the market, we offer an easy, one-stop solution to optimize social media marketing and maximize ROI. Founded in 2012, ListenFirst has been honored with multiple accolades including a 2020 SIIA CODiE Award for Best Emerging Technology, 2020 Cynopsis AdTech Award for Outstanding Data Solution, 2020 High Performer recognition from G2 Crowd, MarTech Breakthrough Award for Best Social Media Monitoring Software, and named one of Inc. 500’s fastest growing companies. Founded in 2012, ListenFirst is trusted by leading global brands including AT&T, Amazon,, NBCUniversal, and Peloton and is regularly featured in The Wall Street Journal, Variety, Ad Age, Forbes and more. For more information, visit www.listenfirstmedia.com.

ListenFirst Wins Cynopsis AdTech Award for Outstanding Data Solution

ListenFirst’s All-In-One Data Solution Earns Media Industry Recognition

NEW YORK, Dec. 2, 2020 /PRNewswire/ — ListenFirst, the most comprehensive enterprise social analytics solution, today announced that its platform has been named a winner of the Outstanding Data Solution category for the Cynopsis AdTech Awards. The Cynopsis Adtech Awards program celebrates the leaders in adtech innovation and advances in the technology that underpins the media business.

ListenFirst’s software solution tracks over 57,500 TV programs, networks, and films, and integrates data from all major social media platforms with digital and offline data to provide the TV industry with real-time, actionable insight into how they are reaching and engaging audiences. ListenFirst is utilized by every broadcast, cable and streaming network to tie social media signals and insights to business outcomes, providing a complete view of their campaign performance, analytics to optimize social media engagement, and insights to guide decision-making across the enterprise.

“This recognition from Cynopsis is a true testament to the breadth and depth of actionable social media data and insights that ListenFirst has provided to the media and entertainment space over the years,” said Jonathan Farb, Chief Product Officer, ListenFirst. “We are extremely proud of the ListenFirst platform, and honored that Cynopsis has named us a winner of the Outstanding Data Solution category.”

About ListenFirst
ListenFirst is the most trusted social analytics solution by the world’s leading brands. With a breadth of data and award-winning expertise unmatched in the market, we offer an easy, one-stop solution to optimize social media marketing and maximize ROI. Founded in 2012, ListenFirst has been honored with multiple accolades including a 2020 SIIA CODiE Award for Best Emerging Technology, 2020 High Performer recognition from G2 Crowd, MarTech Breakthrough Award for Best Social Media Monitoring Software, and named one of Inc. 500’s fastest growing companies. Founded in 2012, ListenFirst is trusted by leading global brands including AT&T, Amazon, NBCUniversal, and Peloton and is regularly featured in The Wall Street Journal, Variety, Ad Age, Forbes and more. For more information, visit www.listenfirstmedia.com.

About Cynopsis
Cynopsis is what the TV industry reads first every day. The Cynopsis family of products includes the media industry’s most-read daily, Cynopsis, plus Cynopsis Sports; weekly Media Tech, and weekly Esports, the Cynopsis Jobs board and special reports. Serving TV, agency and brand professionals, Cynopsis produces conferences and awards programs that are second to none. Find out more at cynopsis.com.