#GRWM
#GRWM: Everyone Knows the Steps. No One Knows the Rules. How #GRWM turned skincare into a performance system, and what that means for every brand selling to anyone under 25. The story about kids and multi-step skincare routines is easy to flatten into parental panic: another moral spiral about tweens in Sephora, another headline about […]
Squishy & Swipe
The unboxing economy turned cheap squishy toys into a TikTok-native collectible category. And it has almost nothing to do with the toys themselves. I am a mom, but at two and a half, my daughter hasn’t figured out how to chase TikTok trends yet. I knew squishy toys were popular in the vague way you […]
365 Buttons
365 Buttons, and How It Actually Only Has To Make Sense To Me. The 365 Buttons meme is more than a TikTok bit. It’s a quiet rejection of platform logic, productivity culture, and overexplained marketing. Brands should pay attention to what it signals: the return of the personal, the offline, and the unapologetically inexplicable. A […]
Quick Dip: 2016 Core
2016 Core Is Back: Why A Decade On, Social Media Is Loving 2016 Again The cream rises to the top, as they say. // 2016 Fashion Blog Back to 2016 From chokers and bottle flips to viral throwbacks and unfiltered content, the “2026 is the new 2016” wave reveals a collective longing for simpler internet […]
TikTok Shop and the #DeInfluence Trend
“This Isn’t TikTok Anymore”: Creators Are Calling Time on the Commerce-ification of the Feed TikTok Shop isn’t just cluttering the feed. It’s reshaping what influence feels like, and not everyone’s buying in. Personal Note: Dr. Smolive Will See You Now In a recent Trending RX piece, I wrote about what happened when I tested a […]
Luxury Diapers & the Rise of Influencer Parenting
The New Status Symbol: Clean, Soft, and Instagram-Worthy Diapers have always been a necessity. Yet in recent years, they have begun to take on a new role in parenting culture. What was once a utilitarian purchase is now becoming a lifestyle choice that signals values like sustainability, softness, safety, and even design sensibility. Luxury diaper […]