A Note From The ListenFirst Founders
When we founded ListenFirst 10 years ago, as marketers wanting social media analytics that would actually meet the needs of fellow marketers, we had no idea how meaningful that journey would end up being. Identifying a large gap in the market is one thing, but to actually build the premier social analytics solution used by […]
Introducing The New ListenFirst CEO
I couldn’t be more excited and honored to introduce myself to the greater ListenFirst community today – – my first official day as the new CEO of ListenFirst. I’m here because of ListenFirst’s amazing team who serve a client roster of the world’s best brands. Our clients rely on us to help them make informed […]
Is your brand ready for the privacy policy changes ahead?
Create a relevant advertising strategy as technologies ramp up consumer privacy controls.
The Value of Measuring an Active Engager vs. Passive Observer
All brands are looking to spark social engagement. But inspiring consumers to comment or share your brand with their network takes thoughtful planning. Meaningful audience engagement goes beyond a simple “like,” so you need to know what content gets people talking. Social Media Analytics Across Channels Measuring impressions, video views, and likes are too passive […]
Share of Voice – How to Measure and Increase vs Industry Competitors
Watch this webinar to learn how to measure Share of Voice (SOV), a cornerstone metric that helps you understand your brand’s health and awareness in the market as it relates to your competition. SOV gives you the overall positioning of your brand at a high level and, when done well, it also provides the details at an […]
7 Ways Brands Most Successfully Celebrated Star Wars Day
When marketers think about planning seasonal campaigns, usually holidays like Thanksgiving or Christmas come to mind. While those should be a focus, on social media there’s also a great amount of opportunity around less formal holidays that are more playful in tone, and often build around intellectual property. May The Fourth, or the Star Wars […]