Diving In: Wicked
Defying Gravity: How Wicked Mastered Social Media Marketing The film adaptation of Wicked has captivated audiences far beyond the silver screen. Through an innovative and meticulously crafted social media campaign, Universal Pictures created more than just a movie premiere—it launched a cultural phenomenon. The campaign saw Universal partnering with over 400 brands, including Starbucks, Lego, […]
Diving In: Sports Marketing
Redefining Fan Engagement: How Social Media is Transforming Sports Marketing Social media has redefined the way we experience sports. For fans, it’s not just about scores and highlights anymore—it’s about connection. They want more than a recap; they want behind-the-scenes moments, real-time updates, and a personal look at their favorite teams and players. This shift […]
Media & Entertainment Industry: Social Media Benchmarks
How does your brand compare to the industry’s social media benchmarks? Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience […]
What should a social media analytics tool include?
In this piece, we explore the differences in manual vs. automated reporting, core features to look for in a social media analytics tool, and how you can put one to work for your brand.
6 Insights You Need To Know About Streaming Brands On Social Media
TikTok has become the social network generating the most engagement for streaming brands in 2021. Streaming services may hold viewership numbers as a closely guarded secret, but when it comes to understanding performance on social media, ListenFirst has an objective view of which streaming brands are succeeding and why. From our internal study of Apple […]
3 Steps to Effectively Measure Your Social Media Efforts
The key to successfully measuring the impact of your social media efforts hinges on leveraging social media analytics.