What should a social media analytics tool include?
In this piece, we explore the differences in manual vs. automated reporting, core features to look for in a social media analytics tool, and how you can put one to work for your brand.
6 Insights You Need To Know About Streaming Brands On Social Media
TikTok has become the social network generating the most engagement for streaming brands in 2021. Streaming services may hold viewership numbers as a closely guarded secret, but when it comes to understanding performance on social media, ListenFirst has an objective view of which streaming brands are succeeding and why. From our internal study of Apple […]
Dashboards, Machine Learning and Modern Design
Over the last year the ListenFirst team has taken a deep look at user workflows and closely collaborated with customers to understand their biggest needs. As a result, we’ve invested in many enhancements that will help users save time and uncover more relevant insights in fewer steps.
Share of Voice – How to Measure and Increase vs Industry Competitors
Watch this webinar to learn how to measure Share of Voice (SOV), a cornerstone metric that helps you understand your brand’s health and awareness in the market as it relates to your competition. SOV gives you the overall positioning of your brand at a high level and, when done well, it also provides the details at an […]
Using Competitive Information to Plan Seasonal Campaigns Webinar
The combination of your historical campaign performance, competitor intel, and what consumers are saying can provide 360-degree insight into what elements of a social campaign have been successes and failures in the past. Collecting these insights allows your campaign to be data-backed and sets you up for success in the following areas: Measuring your own […]