Share of Voice – How to Measure and Increase vs Industry Competitors

Watch this webinar to learn how to measure Share of Voice (SOV), a cornerstone metric that helps you understand your brand’s health and awareness in the market as it relates to your competition.

SOV gives you the overall positioning of your brand at a high level and, when done well, it also provides the details at an individual campaign, product, or release level – across all social channels. This insight is invaluable when determining performance and strategy going forward.

Using Competitive Information to Plan Seasonal Campaigns

The combination of your historical campaign performance, competitor intel, and what consumers are saying can provide 360-degree insight into what elements of a social campaign have been successes and failures in the past.

Collecting these insights allows your campaign to be data-backed and sets you up for success in the following areas:

Measuring your own successes/failures from prior years
The industry leaders from prior years – what worked/didn’t
What general consumers are talking about
Potential influencer partnerships