What should a social media analytics tool include?
In this piece, we explore the differences in manual vs. automated reporting, core features to look for in a social media analytics tool, and how you can put one to work for your brand.
Dashboards, Machine Learning and Modern Design
Over the last year the ListenFirst team has taken a deep look at user workflows and closely collaborated with customers to understand their biggest needs. As a result, we’ve invested in many enhancements that will help users save time and uncover more relevant insights in fewer steps.
Share of Voice – How to Measure and Increase vs Industry Competitors
Watch this webinar to learn how to measure Share of Voice (SOV), a cornerstone metric that helps you understand your brand’s health and awareness in the market as it relates to your competition. SOV gives you the overall positioning of your brand at a high level and, when done well, it also provides the details at an […]
5 Ways Hospitals Are Using Social Media To Bring Back Non COVID-19 Related Patients
The following is a guest post by Allison Lee. While many hospitals have been swamped during the pandemic, it has only been with one type of patient. Apart from coronavirus cases, the amount of patients being treated in hospitals is actually way down. In fact, Daniel Horn, director of population health for general internal medicine at […]