How to Create a Social Media Marketing Strategy

The right social media marketing plan serves as a guide to achieving your desired marketing goals. By incorporating key audiences and personas, core tactics, assigned roles and responsibilities, and critical social media KPIs, you can identify and track your brand’s success.
The Social Media Reaction To Roe v. Wade Getting Overturned

While getting consensus on anything involving abortion might seem impossible, people on both sides of the issue probably can agree the decision to overturn Roe v. Wade will likely end up being the most impactful Supreme Court ruling in decades. So what do brands need to know about the social media reaction to this court […]
Measuring Success: 4 Strategies To Measure Social Media Impact

This report takes a look at four strategies to measure social media’s impact on your business: consumer buzz, brand awareness, competitive rankings, and customer conversions.
The Social Media Shift To Video

This report takes a look at key industries on social media including Fashion, Publishing, Food & Beverage, Top Advertisers, and Home Furnishings, to determine the behavioral shift of media consumption by the public on Instagram, TikTok, Twitter, Facebook, and YouTube.
Dashboards, Machine Learning and Modern Design

Over the last year the ListenFirst team has taken a deep look at user workflows and closely collaborated with customers to understand their biggest needs. As a result, we’ve invested in many enhancements that will help users save time and uncover more relevant insights in fewer steps.
The Super Bowl and Social: A Guide To Campaign Success

How can my brand see the most social media success around our Big Game related campaign? For marketers the many ways to share content on social media is exciting, but for many brands the Super Bowl is the centerpiece of their marketing efforts for the year, and it’s not the time you want to experiment […]