Benchmarketing 2.0

Data without context is useless. It’s why benchmarks are so critical when it comes to measuring the success of social media campaigns.
2022 Consumer Brands: Social Media Industry Benchmarks

The ListenFirst Industry Benchmarks Report for Consumer Brands answers all these questions and more, arming your team with the competitive insights necessary to make sure your social media content is being seen by the widest, most relevant audience.
Dashboards, Machine Learning and Modern Design

Over the last year the ListenFirst team has taken a deep look at user workflows and closely collaborated with customers to understand their biggest needs. As a result, we’ve invested in many enhancements that will help users save time and uncover more relevant insights in fewer steps.
Consumer Brands: Social Media Industry Benchmarks

The ListenFirst Industry Benchmarks Report for Consumer Brands answers all these questions and more, arming your team with the competitive insights necessary to make sure your social media content is being seen by the widest, most relevant audience.
The Super Bowl and Social: A Guide To Campaign Success

How can my brand see the most social media success around our Big Game related campaign? For marketers the many ways to share content on social media is exciting, but for many brands the Super Bowl is the centerpiece of their marketing efforts for the year, and it’s not the time you want to experiment […]
The Economics of Influencers: A Guide To Measuring Partnerships

How can you measure influencer success? Studies have repeatedly shown that advertisers can expect a much higher return on investment from their influencer marketing efforts than from any other form of advertising. However, measuring success is a problem. This guide will help you understand the economics behind influencer partnerships.