Diving In: Deloitte Digital 2025 Social Playbook
Why social-first brands are doubling down—and how your brand can keep up As we all know, social media is no longer the “fun” channel. It’s the frontline for brand strategy, customer experience, and measurable business growth. In Deloitte Digital’s 2025 State of Social Research, and across ListenFirst’s platform data, three patterns emerge that separate thriving […]
Diving In: Video Game Industry
Gaming Isn’t Just a Fandom—It’s a Force By Brooke Argentum Let’s be honest: for most people outside the gaming space, trying to understand the video game industry can feel like being dropped into a sandbox game with no map. There’s jargon, subcultures, studio names you’ve never heard of, and more genre types than you can […]
Diving In: The White Lotus & the Future of Product Discovery
When luxury meets location: How HBO’s The White Lotus is reshaping brand strategy. The third season of The White Lotus is more than a ratings success—it’s a marketing moment. Set in Thailand and centered on a new cast of morally murky vacationers, the show has become a cultural catalyst for fashion brands, tourism boards, and […]
Diving In: Chili’s
From unhinged tweets to nostalgic pop-ups, Chili’s is proving that brand legacy isn’t a liability—it’s a marketing advantage. Chili’s opened its doors in 1975 as a quirky burger joint in a converted postal station on Dallas’ Greenville Avenue. With a Southwestern flair and a laid-back, neighborhood vibe, the brand quickly expanded, becoming synonymous with casual […]
Diving In: Katy Perry vs. Wendy’s
What happens when pop stardom, space travel, and corporate cheerleading collide in 2025? Katy Perry’s recent Blue Origin space flight has triggered one of the year’s clearest case studies in backlash culture and brand volatility. Meant to be an inspirational moment—spotlighting female astronauts and “empowering content”—Perry’s journey quickly veered off course as fans and followers […]
Diving In: Factory to Consumer – TikTok vs. Luxury
The Factory Feed: How TikTok Is Rewiring the Fashion Narrative From the Inside Out For decades, luxury fashion relied on mystique: heritage branding, vague references to craftsmanship, and the aura of exclusivity. But TikTok isn’t buying it anymore. A wave of Chinese manufacturers is going viral by revealing what they claim are iconic designer goods’ […]