6 Insights You Need To Know About Streaming Brands On Social Media
TikTok has become the social network generating the most engagement for streaming brands in 2021. Streaming services may hold viewership numbers as a closely guarded secret, but when it comes to understanding performance on social media, ListenFirst has an objective view of which streaming brands are succeeding and why. From our internal study of Apple […]
Tips For Succeeding On Threads
Meta built Threads to compete with X. Three years later, its more interesting role is as a new layer of the social media ecosystem: part forum, part testing ground, part distribution engine. In an interview last week with Sources, Meta CEO Mark Zuckerberg said, “Threads is doing great. I think it’s either bigger than X […]
Creator Content Is The New Premium Content
In the age of the creator economy, marketers need to pay as much attention to creator-owned content as studio-owned content when aligning their spend with premium content. Despite their vastly different business models, as YouTube and Netflix both try to grow their audience, they’ve increasingly been targeting the same content. Bloomberg just reported that […]
Explaining New Information About The X “For You” Timeline Algorithm
The platform’s newly exposed recommendation mechanics make one thing unusually clear: a Like is cheap. A share is a signal. For marketers, one of the great mysteries of social media is figuring out the formula platforms use to decide what to show in users’ timelines. While it’s unlikely that any social media platform will offer […]
Why Marketers Should Consider Sponsoring True Crime Content On Social Media
Marketers should look beyond podcasts and reconsider where true crime fits in the social media ecosystem. For many people, their first association between new media and the true crime genre is podcasting and that completely makes sense. According to a Pew Research Center study, 34% of U.S. adults who have regularly listened to podcasts in […]
Is Social Media Replacing Search Engines?
Social platforms are becoming recommendation engines, product catalogs, local guides, and cultural filters. The opportunity is not to abandon Google. It is to stop treating search as a single behavior. According to multiple studies, young people are increasingly using social media as a search tool, as opposed to traditional search engines like Google to […]
How To Use A.I. In Generating Social Media Content
As generative AI becomes standard across marketing, the competitive advantage is no longer access to the technology. It’s knowing where automation strengthens a brand and where it quietly erodes trust. Last week in our Pool Party newsletter, we shared results of a Pangram study showing that 25% of all longform content on social media is […]