Create a relevant advertising strategy as technologies ramp up consumer privacy controls
With new changes sweeping the martech industry, it’s no wonder brands are struggling to understand what it means for their future marketing strategy.
First, it was Google. Now it’s Apple.
Brands are announcing significant changes to their end-user experience. These are changes that will limit advertisers who are retargeting ads or collecting consumer data to manage their digital marketing campaigns.
The Fate Of Digital Advertising
While the fate of some common advertising tactics remain unclear, there are still many avenues that can drive strong returns for savvy digital marketers.
Hear what Jason Klein, co-founder of ListenFirst, had to say on the topic. In Jason’s LinkedIn post, he shares a few tips to help brands reach their ideal audience today and in the future.