ListenFirst couldn’t be more excited to announce the launch of Influencer & Partner Analytics™ and as part of the ListenFirst community, we want to make sure you’re getting the most out of this unique approach to measuring partnerships on social media.
When brands use Influencer Management Solutions, there’s usually a very consistent set of services provided. They’re all accessing the same social media APIs. They offer Influencer discovery, influencer management, agreement governance, and campaign measurement. While many of these vendors do a great job, there’s one critical dimension missing – analytics.
ListenFirst Influencer & Partner Analytics™ isn’t competing with those traditional IMSs, instead it is a complementary solution, adding brand marketing strategy into partnership management. ListenFirst uses machine learning and proprietary data taxonomy to track the social media performance of hundreds of thousands of brands, influencers and public figures. This enables brands to evaluate the performance of social media influencers and paid partnerships. For Ad sales teams, Influencer & Partner Analytics also provides third party validation of the value of their social media channels around paid partnership opportunities.
Who should be using ListenFirst Influencer & Partner Analytics™? If you’re looking to answer such questions as “is my partner’s audience aligned with my own”, “what type of influencer sponsored content performs the best”, or “how is an influencer campaign impacting brand reputation”, this is a solution that would be a great fit for your brand.
Here are 5 important ways ListenFirst Influencer & Partner Analytics™ helps marketers.
#1. Audience Targeting – Through Affinities, marketers can analyze the audience of any influencer by such metrics as top interests, top hashtags, language, age, geography, ethnicity and more to get a clearer picture if a potential partner has an audience aligned with your own.
#2. Dynamic Search – ListenFirst enables filtering of brand or influencer content by any tag you create or by text search, eliminating the need to manually sort through hundreds of posts to find the relevant content. Additionally filter by sponsored or non-sponsored content, publish time, and content type. This gives marketers quicker access to the most relevant data.
#3. Estimated Partnership Value – Marketers have traditionally struggled with the question of how much a potential influencer collaboration is worth. Through the Estimated Media Value metric, ListenFirst puts a monetary value around paid promotion content, showing both before and after a campaign what engagement would have cost as a CPM ad spend.
#4. Customizable Sets of Brands – Track campaign effectiveness across owned, paid, earned, and influencer activity. ListenFirst’s Insight Insights feature allows marketers to manually add as many brands and influencers as desired to sets of brands they create.
#5. Performance Evaluation – Benchmark the owned, paid, and earned performance of an influencer campaign against both previous campaigns and against an unlimited amount of competitors at any point mid-campaign. Additionally, through the ability to track sentiment, and specific emotions; brands can see the real-time impact influencer campaigns are having on brand reputation.
Want to learn more about how ListenFirst Influencer & Partner Analytics™ can help your brand? Signup for our Elevate Your Influencer & Partner Campaigns on Social Media webinar at 2pm EST on November 12, 2021 where we’ll be showing off the solution. Or you can request your own demo today!