4 Effective Social Benchmarking Techniques

With over 10 years of helping brands successfully analyze social performance, ListenFirst recommends four ways to benchmark your social media efforts.
The Social Media Reaction To Roe v. Wade Getting Overturned

While getting consensus on anything involving abortion might seem impossible, people on both sides of the issue probably can agree the decision to overturn Roe v. Wade will likely end up being the most impactful Supreme Court ruling in decades. So what do brands need to know about the social media reaction to this court […]
Which Food And Beverage Brands Won July Fourth On Social

Which brands and tactics were most successful in their July Fourth related messaging? We looked at the social media analytics to identify the biggest winners around alcoholic beverages, non alcoholic beverages, and CPG Food.
How to Go Viral: Best Practices From The Experts

Hear from the experts at ListerFirst Media, as they share what video trends are taking shape and what formulas tend to drive the most views and engagement.
Better Call Saul: Season Six; Carol Burnett to Guest Star in Final Episodes of AMC Series
Better Call Saul has landed a big name to guest star in its final episodes. Carol Burnett (above left, with Stephen Colbert) will appear on the series when it returns with the second half of season six on July 11th. Starring Bob Odenkirk, Rhea Seehorn, Jonathan Banks, Giancarlo Esposito, Michael Mando, and Tony Dalton, the series follows […]
2022 BET Awards Social Report

For official sponsors, advertisers, or just brand newsjacking the event, understanding how their BET Awards related messaging is performing on social media is a critical step in evaluating how effective their campaign was.