How The “Stop Hate For Profit” Campaign Is Dramatically Impacting Social Media
As brands have become more vocal about speaking out on Black Lives Matter related conversations and with many of them pausing their Facebook related ad spends for the month of July, as part of the “Stop Hate For Profit” boycott, ListenFirst continues to monitor how these efforts are affecting the social media ecosystem. Here are […]
5 Takeaways From How Brands Celebrated Juneteenth On Social Media
Juneteenth was first celebrated as a holiday in Austin in 1867, and was first officially recognized as a state holiday by Texas in 1980. However, the killing of George Floyd and the subsequent protests advocating for social justice have raised multicultural awareness of Juneteenth to an unprecedented extent this year. This sea change is quantifiable […]
ListenFirst Social Media Town Hall: Food Industry
When is the best time and day to reach consumers on social media? Are there certain food categories that social audiences are turning to more during this pandemic? What type of quarantine specific content is performing best for food brands, and should food brands be addressing the pandemic directly at all? Join your fellow marketers […]
What The Pandemic Changed AND Reinforces About The Need For Social Media Analytics
This is a guest post by Jason Klein, Co-Founder & Co-CEO, ListenFirst So far, 2020 has been one of the most challenging years we’ve seen in many of our lifetimes. Between the COVID-19 pandemic, economic downturn, and the social justice crisis, the world at large has been forced to take a step back to truly […]
5 Social Media Takeaways Around Brands Posting About #BlackLivesMatter
If talking about systemic racism was easy it wouldn’t be so necessary, and unfortunately what the murder of George Floyd illustrated, is that these problems will remain life and death for people of color if they continue to be swept under the rug. For brands, that creates a balancing act. It’s imperative that brands speak […]
Viacom Uses Video Insights to Increase Social Reach
Viacom tapped ListenFirst for data-driven video insights to revamp their Facebook video content strategy to boost reach and views.