The Business Value of Social Media for Advertisers
How can advertisers see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to advertisers, and why. This whitepaper highlights the findings of the study with ListenFirst customers, providing ways in which advertisers […]
The Business Value of Social Media for Media & Entertainment
How can Media & Entertainment see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to Media & Entertainment brands, and why. This whitepaper highlights the findings of the study with ListenFirst customers, […]
Industry Study: Social Media Analytics For The Healthcare Industry
How can Healthcare marketers see the most success on social media? A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the healthcare industry, and why. This case study highlights the findings of the study with ListenFirst customers, providing […]
The ListenFirst Explainer For Finding The Right Influencer
Even knowing it’s the right time for your brand to partner with social media influencers, that doesn’t mean that you know how to identify which influencer is the best fit for your audience. In order to help brands better understand the influencer ecosystem, ListenFirst is sharing some key insights from our The Economics of Influencers: […]
5 Things Social Media Can Tell Us About Last Night’s Election
While a winner still hasn’t been announced in the presidential election, the data showing the social media reaction to election day is already in. Here’s what you need to know about the audience reaction to Election Day. Insight #1. Donald Trump Dominated The Election Day Conversation On Twitter In the United States, there were 3,897,697 […]
6 Social Media Insights About The New Playstation And Xbox Consoles
For the first time since 2013, PlayStation and XBox are launching new flagship video game consoles; the Xbox Series X and Series S consoles will be released on November 10 with the PlayStation 5 available November 12. Here are 6 social media insights, quantifying anticipation by gamers around these new systems. Insight #1. The Audience Is […]