When we founded ListenFirst 10 years ago, as marketers wanting social media analytics that would actually meet the needs of fellow marketers, we had no idea how meaningful that journey would end up being. Identifying a large gap in the market is one thing, but to actually build the premier social analytics solution used by the world’s leading brands, is where vision meets execution.  

Global brands that signed up for ListenFirst during our first month have grown to be some of our largest enterprise customers today. New Fortune 500 brands are joining on a monthly basis. The world’s most sophisticated marketers demand the most comprehensive analytics software solution and we’re grateful we get to partner with these executives everyday.

Our careers have been defined by identifying and mentoring top talent.  We assembled premier product and tech leadership out of the gate, developed an award-winning customer success team and tapped industry-leading internal and external talent along the way. We remain immensely proud that some of our employees who joined ListenFirst during our first year, as their first or second job, are still with us and are now critical members of our leadership team.

ListenFirst’s success has been the result of incredible collaboration, and part of a good collaboration is knowing the right moment to bring other voices to the table. With ListenFirst experiencing unprecedented growth as the social and digital space evolves, we believe it’s the right time to tap new leadership to help leverage new channels and continue to elevate the company’s place in the market.

That is why we are both excited to welcome David DiGiacomo as our new CEO.

We are confident that David is the perfect choice to lead us in the next stage of the company’s growth. David is a fellow entrepreneur, a proven operator who’s successfully transitioned leadership from founders and, most importantly, his values align completely with ListenFirst’s. His experience in concert with our expertise will be a fruitful combination that will afford us an edge in the market as we continue to innovate and evolve our technology to best serve our customers.  

While we will be stepping down as co-CEOs starting today, both of us will remain on the Board of Directors where we will be focusing our energy on our corporate strategy and maintaining key customer relationships. 

We are extremely proud of the team and what we’ve built together and look forward to even greater success as David leads the day-to-day operations. His knowledge will be invaluable to the continued growth and expansion of ListenFirst. 

Change for organizations is something to seek out and embrace. This is easy to do from a position of strength. We have the right talent in place to meet both the current and the future needs of the business. We are grateful to the team members and customers who helped ListenFirst get to this point, and know the work we’ve done together to build our strong foundation will only enhance and amplify as ListenFirst thrives in the years ahead.

– Jason and Christian

The  intelligence application delivers insights in natural language, empowering executives and marketers with premium analyst-style reports

NEW YORK – June 9, 2021 /PRNewswire/ – ListenFirst, the premier enterprise social analytics solution, today announced the launch of Instant Insights, a new analytics feature that quickly shows how brands perform across social media. Leveraging years of intelligence gathered from working with the largest brands in the world, Instant Insights utilizes machine learning to deliver the analysis needed to benchmark performance and uncover valuable takeaways in natural language.     

The agile application allows marketers to configure multiple brands and content filters on the fly to analyze social content from any cohort on demand.  Instant Insights provides key analysis of top content, earned sentiment, industry benchmarks and more, in one convenient view. 

“While the ListenFirst platform already provides world class analytics & reporting to the largest brands in the world, the addition of Instant Insights enables users to really take advantage of our depth of data” explained Jason Klein Co-CEO & Co-Founder of ListenFirst. “It’s a universal intelligence tool configurable for any content analysis use case. At the end of the day, that means marketers have the power to quickly generate the meaningful reports they need without relying on expert analysts, and executives have frictionless access to the insights they need to optimize ROI or understand the competitive landscape.” 

This innovative approach frees users from having to figure out the story behind raw data, automatically generating insights on their screen that would have previously required the manual efforts of a trained analyst. 

Leveraging natural language processing, Instant Insights identifies the key takeaways and highest performers instantly. Users then have easy-to-understand, beautiful reports to share with colleagues and customers. 

“Our customers burn time trying to decipher what the data means or following up with additional search queries. That results in less time spent on actual strategy,” explains Jonathan Farb, Chief Product Officer at ListenFirst. “Instant Insights gives customers that valuable time back. And what’s more, our users are in the driver’s seat when the insights are uncovered and the optimization opportunities are revealed.  For product people that’s the north star, building something that empowers users to grow and be the best at what they do,” added Farb.

Instant Insights will be a part of the discussion during the upcoming webinar, Maximize Your Social Media Analytics to Drive Business, being held on June 24th at 2:00 PM ET, 11 PT. 

About ListenFirst

ListenFirst is the premier social analytics solution used by the world’s leading brands. With a breadth of data and award-winning expertise unmatched in the market, we offer an easy, one-stop solution to optimize social media marketing and maximize ROI. ListenFirst has been honored with multiple accolades including a 2020 SIIA CODiE Award for Best Emerging Technology, 2020 Cynopsis AdTech Award for Outstanding Data Solution, 2020 High Performer recognition from G2 Crowd, MarTech Breakthrough Award for Best Social Media Monitoring Software, and named one of Inc. 500’s fastest-growing companies. Founded in 2012, ListenFirst is trusted by leading global brands including AT&T, Amazon,, NBCUniversal, and Peloton. For more information, visit www.listenfirstmedia.com.

Contact: Jonathan Cohen, 929 246 7447, jonathan.cohen@listenfirstmedia.com

Combines Instagram Paid and Organic Owned Insights, In One Easy To Use Interface

NEW YORK, April 22, 2021 /PRNewswire/ — ListenFirst, the most comprehensive enterprise social analytics solution, today announced their platform has added tracking Instagram data from boosted or “Promoted” ad units. Combined with the existing feature capturing “Dark” ad units on Instagram, ListenFirst now provides a complete view of Paid performance on Instagram across every key metric including Impressions, Clicks, Engagements, 95% Completed Video Views, and Spend.

ListenFirst’s Instagram Promoted Analytics also simplifies the problem of complex native reporting, as Instagram Impressions and Video Views metrics throughout the ListenFirst platform now include both Paid and Organic activity. For brands that need to better understand current owned performance and competitive benchmarking on Paid campaigns, this side by side analysis of Organic vs. Paid content performance enables quicker and more decisive optimization. 

“Across verticals as varied as Beauty, Retail, Media & Entertainment, Publishing, and CPG we’ve consistently seen the desire for a deeper understanding of how Organic and Paid content are performing in concert with each other on Instagram,” explains Jason Klein Co-CEO & Co-Founder of ListenFirst. “With the addition of Instagram Promoted Analytics, brands can optimize social media spend allocation and better identify ineffective cross-channel campaigns, while consolidating their use of analytics tools.”

“Historically, brands have been unable to view analytics around the Paid and Organic versions of a post at the same time within their Instagram account,” added Jonathan Farb, Chief Product Officer, ListenFirst. “ListenFirst’s Instagram Promoted Analytics finally addresses that pain point. By better identifying the factors that are most contributing to ROI, answering critical questions such as how to increase video views while maximizing spend has never been easier.” 

About ListenFirst
ListenFirst is the most trusted social analytics solution by the world’s leading brands. With a breadth of data and award-winning expertise unmatched in the market, we offer an easy, one-stop solution to optimize social media marketing and maximize ROI. Founded in 2012, ListenFirst has been honored with multiple accolades including a 2020 SIIA CODiE Award for Best Emerging Technology, 2020 Cynopsis AdTech Award for Outstanding Data Solution, 2020 High Performer recognition from G2 Crowd, MarTech Breakthrough Award for Best Social Media Monitoring Software, and named one of Inc. 500’s fastest growing companies. Founded in 2012, ListenFirst is trusted by leading global brands including AT&T, Amazon,, NBCUniversal, and Peloton and is regularly featured in The Wall Street Journal, Variety, Ad Age, Forbes and more. For more information, visit www.listenfirstmedia.com.