Mastering Instagram Reels

Mastering Instagram Reels

The Latest Trends and Actionable Tips for Your Brand’s Next Video

What does Meta’s new focus on Reels mean for brands leveraging Instagram to expand their marketing reach?

Our expert analysts took a close look at brand and audience trends since the initial launch of Reels in August of 2021. Download this report to uncover key findings derived from their analysis of 50,000 Instagram profiles.

In this report, you’ll also find seven actionable tips for optimizing your Instagram content strategy using short-form videos.


About the Author

Chase Varga is the Director of Marketing at ListenFirst, the editor of LF Pool Party, and the writer behind the popular ListenFirst deep dives. A 10+ year veteran in the social space, she analyzes how cultural shifts, fandom economies, and social platforms are redefining the business of media.

Who is ListenFirst?


At ListenFirst, we’re the social intelligence partner built for brands that want to lead the feed, not just show up in it. Our platform combines owned and creative analytics, competitive benchmarking, and curated social media reporting to help you grow share of voice, track brand health, and gain a true market advantage. Whether you need social media consulting, deeper social media analytics reporting, or insights that actually drive action, we’ve got the tools—and the team—to help you outperform your category.

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