Are You For Reels?

Are You For Reels? How Brands Can Optimize Instagram’s Secret Weapon

40% of brands say Instagram is the most important social platform for their brand. That’s more than any other social platform cited. But when it comes to creating content for Instagram, the most effective type of content is often the least posted.

With performance data now available for Instagram Reels, ListenFirst has uncovered a variety of insights brands should know when working with this powerful form of video.

Hear from ListenFirst’s expert analysts as they share why Reels has become a secret weapon on social media, and what you as a brand can do about it.

About the Author

Chase Varga is the Director of Marketing at ListenFirst, the editor of LF Pool Party, and the writer behind the popular ListenFirst deep dives. A 10+ year veteran in the social space, she analyzes how cultural shifts, fandom economies, and social platforms are redefining the business of media.

Who is ListenFirst?


At ListenFirst, we’re the social intelligence partner built for brands that want to lead the feed, not just show up in it. Our platform combines owned and creative analytics, competitive benchmarking, and curated social media reporting to help you grow share of voice, track brand health, and gain a true market advantage. Whether you need social media consulting, deeper social media analytics reporting, or insights that actually drive action, we’ve got the tools—and the team—to help you outperform your category.

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