When you think of Cinco de Mayo, odds are one of the first things that comes to mind is Mexican beer.
That’s not a coincidence, in fact much of what we currently associate with the holiday was born out of a brilliant 1989 ad campaign by Texas importers of Corona and Modelo that promoted the idea of drinking their beer around the holiday. Over the years, CPG Food and Quick Serve Restaurants have expanded that association, and Cinco de Mayo has grown into a $1.5 Trillion a year business for brands.
When it comes to leveraging social media around Cinco de Mayo, it’s critical that these participating brands know what is and isn’t working around the holiday.
ListenFirst’s Cinco de Mayo Report answers those exact questions, calling out the winning brands and social media strategies.
