For marketers, researchers, and everyone else with a vested interest in understanding their video performance beyond aggregate Views metrics, there’s often a disconnect between what the data they’d like to have about their YouTube audience and the data they can actually access. YouTube’s native analytics dashboards has some great information but frequently those findings are […]
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Formula for Success: How TV Pages Can Optimize YouTube
There’s no question that YouTube is not only a critical marketing tool, but is actually increasing in importance for TV marketers. The new and expansive State of Social TV 2019 report from ListenFirst tracked data around 7,716 TV Pages on YouTube and concluded the platform was one of the highest growth social media networks for TV Pages. […]
