Whether it was a complete game changer or accelerating trends that were already in motion; the pandemic dramatically impacted what social media platforms we were using and discussing during the past year. To help quantify which social media platforms fell in and out of favor during 2020; we used our social listening abilities on Twitter […]
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Live Streaming on Social, What You Need to Know Part 2: Best Practices
If you’ve read the first part of our What Your Brand Needs To Know About Live Streaming On Social Media blog post, you know social media interest around live streaming has dramatically increased during the pandemic. You even know which social media platforms are most associated with this increased interest. However, understanding what live streaming […]
Live Streaming on Social: What You Need to Know Part 1
It’s no secret that live streaming has become more front and center during the pandemic and, in the absence of most in-person events, has become an increasingly important marketing tool for brands. To answer how much more interested the social media audience has become in live streaming, ListenFirst is sharing a two part blog post […]
Unlock Deeper YouTube Insights with ListenFirst
For marketers, researchers, and everyone else with a vested interest in understanding their video performance beyond aggregate Views metrics, there’s often a disconnect between what the YouTube insights they’d like to have about their audience and the data they can actually access. YouTube’s native analytics dashboards has some great information but frequently those findings are […]
Formula for Success: How TV Pages Can Optimize YouTube
There’s no question that YouTube is not only a critical marketing tool, but is actually increasing in importance for TV marketers. The new and expansive State of Social TV 2019 report from ListenFirst tracked data around 7,716 TV Pages on YouTube and concluded the platform was one of the highest growth social media networks for TV Pages. […]
