Why does branded content work? Presented as a Webinar in April 2018, this presentation highlights the opportunity that social branded content published by TV and media publishers presents to advertisers. The presentation illustrates the success of social branded content across key metrics, the ingredients for successful partnerships, and dives into best practices used by several […]
webinar
Webinar: What 2018 Has In Store For Social Branded Content
How can TV media companies leverage branded content in 2018? Presented at the Advertising Research Foundation (ARF) in March 2018, this report illustrates how social branded content published by TV media companies on Facebook is showing impressive results in the face of Facebook’s news-feed changes that started in Q1 2017. We outline how social branded […]
Social Branded Content: Navigating a New Opportunity in Media Publishing
Why does branded content work? This recent study of the Top 160 Media Publishers (by total responses) by ListenFirst shows promising results for social branded content, with momentum gaining in the middle of 2017. As the quality of branded content improves, and as fan engagement with branded content grows, there exists a tremendous opportunity for […]
