4 Insights You Need To Know About Video Length On Social Media
In theory, the answer to how long your brand’s video content should be on social media should always be the shorter, the better. For example, a 2015 Microsoft study found the average adult attention span is only 8 seconds, while TikTok has exploded in popularity, with 1 billion active global users, in large part because […]
What Social Networks Were The Most Talked About In 2020
Whether it was a complete game changer or accelerating trends that were already in motion; the pandemic dramatically impacted what social media platforms we were using and discussing during the past year. To help quantify which social media platforms fell in and out of favor during 2020; we used our social listening abilities on Twitter […]
What Short Form Video Platform Should Your Brand Be Using?
Without delving too deeply into the still unclear fate of TikTok, whether the platform is going to be banned in the United States or spun off into a seperate company; the short form video platform faces competition. In August 2020, Instagram launched its own mobile phone short video solution Reels, while YouTube is currently beta […]
Live Streaming on Social, What You Need to Know Part 2: Best Practices
If you’ve read the first part of our What Your Brand Needs To Know About Live Streaming On Social Media blog post, you know social media interest around live streaming has dramatically increased during the pandemic. You even know which social media platforms are most associated with this increased interest. However, understanding what live streaming […]
Live Streaming on Social: What You Need to Know Part 1
It’s no secret that live streaming has become more front and center during the pandemic and, in the absence of most in-person events, has become an increasingly important marketing tool for brands. To answer how much more interested the social media audience has become in live streaming, ListenFirst is sharing a two part blog post […]