As brands have become more vocal about speaking out on Black Lives Matter related conversations and with many of them pausing their Facebook related ad spends for the month of July, as part of the “Stop Hate For Profit” boycott, ListenFirst continues to monitor how these efforts are affecting the social media ecosystem. Here are […]
television
What The Pandemic Changed AND Reinforces About The Need For Social Media Analytics
This is a guest post by Jason Klein, Co-Founder & Co-CEO, ListenFirst So far, 2020 has been one of the most challenging years we’ve seen in many of our lifetimes. Between the COVID-19 pandemic, economic downturn, and the social justice crisis, the world at large has been forced to take a step back to truly […]
3 Social Media Metrics for TV Networks To Monitor as Quarantine Continues
TV Networks have officially settled into their new normal and so have consumers. More than six weeks into stay at home orders, we’re starting to learn how consumers have shifted behavior, what heightened social activity was temporary, and what was in it for the long haul. Based on our recent Television industry analysis, ListenFirst has […]
TV Hits Record-High Social Engagement & Search During COVID-19 Quarantine
If it seems like people were talking about television more than usual in your social media feeds during the last week that was true to an extent that hasn’t been true in a very long time. At the moment, 42 states or about 90% of the United States population are under stay-at-home orders which has […]
Finding A New Normal: The Best Time of Day for TV Brands to Post on Social
As more and more people continue to be stuck at home, March 23-29, 2020 was another week of increased engagement around TV Networks and programs on social media. The TV Universe gained 8.8M new fans across Facebook, Twitter, Instagram, and YouTube, which was the most fan growth the industry has had in a week during […]
Self-Quarantine Leads To Higher Social Engagement for TV
If you’ve been stuck at home and hungry to find something interesting on television, new ListenFirst data shows you’re far from alone. In the past week, more states have mandated stay at home measures and, as Americans have begun to settle into their new normal, we’ve seen TV Programs and Networks getting increased traffic across […]
