Recently, ASMR Social Videos (Autonomous Sensory Meridian Response), where such triggers like whispering, crumpling paper, or loud chewing produce a tingling sensation on the scalp and the back of the neck, have been having a moment in consumer brand advertising. Michelob Ultra ran an ASMR ad featuring actress Zoe Kravitz talked softly into a microphone […]
social videos
5 Things Consumer Brands Need To Know About ASMR Video
When Super Bowl LIII aired last February, one memorable Super Bowl ad stood out with a whisper. Michelob Ultra’s spot where actress Zoe Kravitz talked softly into a microphone while tapping her nails against a beer bottle was a moment nearly 10 years in the making, where ASMR finally hit the mainstream. ASMR or Autonomous […]
