Which social video platforms should you be investing in? Since people started social distancing, certain social media platforms are being used more for watching video while others are being relied upon less. If video is part of your content mix, then this definitive guide to social video will give you the tools you need. Download […]
social videos
Are ASMR Social Videos Relevant for Media & Entertainment?
Recently, ASMR Social Videos (Autonomous Sensory Meridian Response), where such triggers like whispering, crumpling paper, or loud chewing produce a tingling sensation on the scalp and the back of the neck, have been having a moment in consumer brand advertising. Michelob Ultra ran an ASMR ad featuring actress Zoe Kravitz talked softly into a microphone […]
5 Things Consumer Brands Need To Know About ASMR Video
When Super Bowl LIII aired last February, one memorable Super Bowl ad stood out with a whisper. Michelob Ultra’s spot where actress Zoe Kravitz talked softly into a microphone while tapping her nails against a beer bottle was a moment nearly 10 years in the making, where ASMR finally hit the mainstream. ASMR or Autonomous […]
