There’s no question that YouTube is not only a critical marketing tool, but is actually increasing in importance for TV marketers. The new and expansive State of Social TV 2019 report from ListenFirst tracked data around 7,716 TV Pages on YouTube and concluded the platform was one of the highest growth social media networks for TV Pages. […]
social analytics
A World Without Likes and Followers
At the F8 developer conference on April 30, Instagram made the surprise announcement that they would begin experimenting with publicly hiding the like counts for video and photo posts. Third parties would still be able to see who liked a post, and theoretically could manually add up the totals themselves, but Instagram would no longer […]
How Facebook Groups Will Impact You
In his keynote speech at F8 developer conference on April 30, Facebook CEO Mark Zuckerberg unveiled a new vision for Facebook Groups, where the feature will be as prominent on the site as Friends are in their News Feed and where smaller communities would be encouraged. To get more context on this new strategy, we […]
