Emotional Risk Economies: Prestige
This article is Part 3 of 4 in our Emotional Risk Economies series, a framework that explores how different categories operate under distinct emotional contracts on social media. Each installment examines the structural pressures, audience psychology, and platform incentives shaping brand risk in real time. Emotional Risk Economies Universe: Part 1: Trust Economy || Part […]
Emotional Risk Economies: Alignment
This article is Part 2 of 4 in our Emotional Risk Economies series, a framework that explores how different categories operate under distinct emotional contracts on social media. Each installment examines the structural pressures, audience psychology, and platform incentives shaping brand risk in real time. Emotional Risk Economies Universe: Part 1: Trust Economy || Part 2: Alignment || Part 3: […]
A Pinterest Holiday Strategy: 2025
Holiday feeds get noisy; Pinterest stays useful. People open it to plan and decide—then buy. Treat it like lower-funnel social search: get your catalog clean, publish decision-aid Pins, and let automation and Promotions do the heavy lifting, with Trend Badges extending shelf life where it fits. The platform’s latest holiday report backs this up with […]
TL;DR: Aesthetics Predict Power
Do you want to dive deeper into this topic? Check out the full article here! How Social Media Trends Have Foreshadowed Every U.S. Presidential Win Since 2016 Over the past decade, presidential outcomes in the U.S. have been preceded—often eerily—by shifts in visual culture. Across TikTok, Pinterest, and Instagram, style trends in fashion and home […]
The Rise of the “Ralph Lauren Christmas” Aesthetic
Quick Dip: How a heritage brand’s holiday style is inspiring the coziest TikTok trend of the season Quick Dips are trends & topics you can hop on now, no deep dive required! As the holiday season ramps up, TikTok is unwrapping a surprising(?) aesthetic hit: the Ralph Lauren Christmas look. Think roaring fireplaces, tartan everything, […]
Luxury Diapers & the Rise of Influencer Parenting
The New Status Symbol: Clean, Soft, and Instagram-Worthy Diapers have always been a necessity. Yet in recent years, they have begun to take on a new role in parenting culture. What was once a utilitarian purchase is now becoming a lifestyle choice that signals values like sustainability, softness, safety, and even design sensibility. Luxury diaper […]