7 Ways Brands Most Successfully Celebrated Star Wars Day
When marketers think about planning seasonal campaigns, usually holidays like Thanksgiving or Christmas come to mind. While those should be a focus, on social media there’s also a great amount of opportunity around less formal holidays that are more playful in tone, and often build around intellectual property. May The Fourth, or the Star Wars […]
6 Brand Takeaways From April Fools’ Day Pranks This Year
There are very few days of the year that are seen as showcases for brand messaging, and while Super Bowl Sunday is the most prominent example, April Fools’ Day is another rare instance when the internet is actually looking forward to hearing what brands have to say. So which brand pranks this year earned a […]