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Live Streaming on Social, What You Need to Know Part 2: Best Practices

September 16, 2020 by Jonathan Cohen

If you’ve read the first part of our What Your Brand Needs To Know About Live Streaming On Social Media blog post, you know social media interest around live streaming has dramatically increased during the pandemic. You even know which social media platforms are most associated with this increased interest. However, understanding what live streaming […]

Filed Under: Blog Tagged With: Facebook, instagram, Live Streaming, tiktok, twitter, youtube

Live Streaming on Social: What You Need to Know Part 1

September 16, 2020 by Jonathan Cohen

It’s no secret that live streaming has become more front and center during the pandemic and, in the absence of most in-person events, has become an increasingly important marketing tool for brands. To answer how much more interested the social media audience has become in live streaming, ListenFirst is sharing a two part blog post […]

Filed Under: Blog Tagged With: Facebook, instagram, Live Streaming, tiktok, youtube

Why The #StopHateForProfit Boycott Isn’t Benefiting Twitter

July 29, 2020 by Jonathan Cohen

This is the third in our series of check ins on how the #StopHateForProfit boycott asking brands to stop advertising on Facebook and Instagram is impacting social media and brand’s relationship to those platforms. In this week’s installment, we share a general update while also specifically focusing on how Twitter is or isn’t being impacted […]

Filed Under: Blog Tagged With: #StopHateForProfit, Boycott, Facebook, Facebook Ads, instagram, twitter

Week 3 Data Around Brands Embracing “Stop Hate For Profit”

July 21, 2020 by Jonathan Cohen

Week 3 Data Around Brands Embracing “Stop Hate For Profit”

With many brands pausing their Facebook and Instagram ad spending during the month of July to protest the use of hate speech, ListenFirst continues to monitor how the boycott is impacting the social media ecosystem.   Following up on the data we shared last week, here are our top findings for the week of July 13-19, […]

Filed Under: Blog, Uncategorized Tagged With: Boycott, Facebook, Facebook Analytics, instagram, instagram analytics, NBA, NFL

7 Ways to Drive More Sales from Instagram

January 15, 2020 by Tracy David

Drive More Sales from Instagram

While plenty of individuals are on Instagram for fun, for brands an Instagram presence only makes sense if it’s impacting sales in one way or another. However, saying you want to use Instagram to improve sales, and actually having the game plan in place to see results, are two different things; and most brands need […]

Filed Under: Blog, Featured Tagged With: instagram, ListenFirst, social media

How to Drive Website Traffic From Instagram

January 7, 2020 by Jonathan Cohen

Website Traffic From Instagram

With over a billion monthly active users on Instagram, there isn’t a problem getting users onto the platform—for brands, the challenge is getting users off of Instagram. Ideally most brands would like to drive website traffic from Instagram. But, that’s easier said than done.  Using ListenFirst’s Instagram analytics, we’ve pulled together our top recommendations for […]

Filed Under: Blog, Featured Tagged With: instagram, ListenFirst, social media

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