While plenty of individuals are on Instagram for fun, for brands an Instagram presence only makes sense if it’s impacting sales in one way or another. However, saying you want to use Instagram to improve sales, and actually having the game plan in place to see results, are two different things; and most brands need […]
How to Drive Website Traffic From Instagram
With over a billion monthly active users on Instagram, there isn’t a problem getting users onto the platform—for brands, the challenge is getting users off of Instagram. Ideally most brands would like to drive website traffic from Instagram. But, that’s easier said than done. Using ListenFirst’s Instagram analytics, we’ve pulled together our top recommendations for […]
Instagram Likes Are Going Away, Now What?
Does your brand rely on Instagram Likes? If yes, read on. On November 8, Instagram’s CEO tweeted that publicly hiding “likes” is now being tested in the U.S. While the importance of vanity metrics, such as Instagram likes, may have been overemphasized, developments across the social ecosystem the last couple of years have made it […]
Likers vs. Lurkers: The Instagram Analytics Metric You Need To Focus On
My father went his whole life without having a social media account, yet he was still on social media all of the time. What he would do is log into my mother’s Facebook account and, while scrolling through her News Feed, complain to her about all the annoying things their mutual real world friends were […]
How to Get The Most Out of Instagram Saves
For consumer brands, the most important metric you may not be paying attention to is Instagram Saves. Introduced on Instagram in December 2016, Saves might not be as high profile as vanity metrics such as Likes or Followers, or even as widely tracked as other authorized data points such as Impressions. However, it speaks more […]
Top Five Ways to Measure Instagram Stories
There’s no question that Instagram Stories is a powerful communication tool. For example, in January 2019, Instagram announced that the daily user count for Instagram Stories hit 500 million. However, from a brand and advertiser perceptive, there’s often less clarity about how best to leverage the feature. Brands can often get frustrated trying to determine […]
