Does your brand rely on Instagram Likes? If yes, read on. On November 8, Instagram’s CEO tweeted that publicly hiding “likes” is now being tested in the U.S. While the importance of vanity metrics, such as Instagram likes, may have been overemphasized, developments across the social ecosystem the last couple of years have made it […]
How to Get The Most Out of Instagram Saves
For consumer brands, the most important metric you may not be paying attention to is Instagram Saves. Introduced on Instagram in December 2016, Saves might not be as high profile as vanity metrics such as Likes or Followers, or even as widely tracked as other authorized data points such as Impressions. However, it speaks more […]
Top Five Ways to Measure Instagram Stories
There’s no question that Instagram Stories is a powerful communication tool. For example, in January 2019, Instagram announced that the daily user count for Instagram Stories hit 500 million. However, from a brand and advertiser perceptive, there’s often less clarity about how best to leverage the feature. Brands can often get frustrated trying to determine […]
Track Instagram Hashtags With ListenFirst
When it comes to Instagram Hashtags, there’s a lot going on that brands need to pay attention to. Instagram now has over 1 billion active monthly users, with average user spending 27 minutes a day on the platform. Clearly there’s a lot of user activity happening on Instagram with much of it relevant to brands, […]
What You Need To Know About Instagram and Twitter Engagement For TV Pages
For entertainment and media marketers, understanding audience trends is critical in evaluating where messaging will be most effective, which is why intel about social media ecosystem is so valuable. In that vein, ListenFirst is proud to announce the release of the State of Social TV 2019 report, which drills down in actionable detail where the digital audience […]
Explaining The Current State Of Organic Facebook And Instagram Reach For TV Pages
For TV marketers, followers on social media is a fluctuating asset. For sure they’re valuable but depending on how a platform algorithm is tweaked at any given time, how many of your fans are actually seeing your content can vary wildly, forcing a reevaluation of marketing strategy and focus of social media outreach. What organic […]
