If you’ve read the first part of our What Your Brand Needs To Know About Live Streaming On Social Media blog post, you know social media interest around live streaming has dramatically increased during the pandemic. You even know which social media platforms are most associated with this increased interest. However, understanding what live streaming […]
Live Streaming on Social: What You Need to Know Part 1
It’s no secret that live streaming has become more front and center during the pandemic and, in the absence of most in-person events, has become an increasingly important marketing tool for brands. To answer how much more interested the social media audience has become in live streaming, ListenFirst is sharing a two part blog post […]
Why The #StopHateForProfit Boycott Isn’t Benefiting Twitter
This is the third in our series of check ins on how the #StopHateForProfit boycott asking brands to stop advertising on Facebook and Instagram is impacting social media and brand’s relationship to those platforms. In this week’s installment, we share a general update while also specifically focusing on how Twitter is or isn’t being impacted […]
Week 3 Data Around Brands Embracing “Stop Hate For Profit”
With many brands pausing their Facebook and Instagram ad spending during the month of July to protest the use of hate speech, ListenFirst continues to monitor how the boycott is impacting the social media ecosystem. Following up on the data we shared last week, here are our top findings for the week of July 13-19, […]
7 Ways to Drive More Sales from Instagram
While plenty of individuals are on Instagram for fun, for brands an Instagram presence only makes sense if it’s impacting sales in one way or another. However, saying you want to use Instagram to improve sales, and actually having the game plan in place to see results, are two different things; and most brands need […]
How to Drive Website Traffic From Instagram
With over a billion monthly active users on Instagram, there isn’t a problem getting users onto the platform—for brands, the challenge is getting users off of Instagram. Ideally most brands would like to drive website traffic from Instagram. But, that’s easier said than done. Using ListenFirst’s Instagram analytics, we’ve pulled together our top recommendations for […]
