When it comes to Instagram, there’s a lot going on that brands need to pay attention to. Instagram now has over 1 billion active monthly users, with average user spending 27 minutes a day on the platform. Clearly there’s a lot of user activity happening on Instagram with much of it relevant to brands, but […]
What You Need To Know About Instagram and Twitter Engagement For TV Pages
For entertainment and media marketers, understanding audience trends is critical in evaluating where messaging will be most effective, which is why intel about social media ecosystem is so valuable. In that vein, ListenFirst is proud to announce the release of the State of Social TV 2019 report, which drills down in actionable detail where the digital audience […]
Explaining The Current State Of Organic Facebook And Instagram Reach For TV Pages
For TV marketers, followers on social media is a fluctuating asset. For sure they’re valuable but depending on how a platform algorithm is tweaked at any given time, how many of your fans are actually seeing your content can vary wildly, forcing a reevaluation of marketing strategy and focus of social media outreach. What organic […]
Gallery Posts Key to Optimizing Instagram Response Rates
For TV Marketers, it goes without saying that’s it’s getting harder and harder to raise awareness around your shows. In FX’s annual study of scripted originals on TV, they found a once unfathomable 495 scripted original TV shows aired in 2018 on either broadcasting, cable, or online streaming. In such a saturated ecosystem, and that’s just […]
Formula for Success: How TV Pages Can Optimize YouTube
There’s no question that YouTube is not only a critical marketing tool, but is actually increasing in importance for TV marketers. The new and expansive State of Social TV 2019 report from ListenFirst tracked data around 7,716 TV Pages on YouTube and concluded the platform was one of the highest growth social media networks for TV Pages. […]
A World Without Likes and Followers
At the F8 developer conference on April 30, Instagram made the surprise announcement that they would begin experimenting with publicly hiding the like counts for video and photo posts. Third parties would still be able to see who liked a post, and theoretically could manually add up the totals themselves, but Instagram would no longer […]
