For marketing professionals, understanding the latest social media trends is a must, and few trends have shined as brightly over the last couple of years as ASMR video. In fact, Google reported that there’s more Search interest on YouTube for “ASMR” than for “Candy” or “Chocolate”. However, answering the question, “what is ASMR?” can be […]
instagram analytics
5 IGTV Instagram Tips to Optimize Your Data Driven Strategy
When IGTV was first announced by Instagram in June 2018, it was immediately clear that leveraging the standalone long form video app would be more complicated for brands than just repurposing YouTube content. At first, brands and creators were only allowed to upload vertical video that was optimized for the dimensions of a smartphone. Though […]
Likers vs. Lurkers: The Instagram Analytics Metric You Need To Focus On
My father went his whole life without having a social media account, yet he was still on social media all of the time. What he would do is log into my mother’s Facebook account and, while scrolling through her News Feed, complain to her about all the annoying things their mutual real world friends were […]
