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Learning From #StopHateForProfit July And If The Boycott Is Carrying Into August

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With more than 1,100 businesses ultimately signing up for the Anti-Defamation League’s  #StopHateForProfit Boycott of Facebook and Instagram ads in July 2020, the campaign succeeded at getting both the press and the public’s attention. However, what facts actually changed on the ground for brands around social media? Now that July has ended, we answer those […]

Week 3 Data Around Brands Embracing “Stop Hate For Profit”

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With many brands pausing their Facebook and Instagram ad spending during the month of July to protest the use of hate speech, ListenFirst continues to monitor how the boycott is impacting the social media ecosystem.   Following up on the data we shared last week, here are our top findings for the week of July 13-19, […]

How 5 Home Furnishing Brands Are Increasing Engagement During the Coronavirus

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As has been the case with every industry, Home Furnishing brands have been dramatically impacted by the pandemic, and with people staying home more around social distancing, Home Furnishing products are even more front and center in people’s lives.  In that context, many Home Furnishing have actually increased the amount of posts they’re sharing, for […]

What is ASMR: Explained

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For marketing professionals, understanding the latest social media trends is a must, and few trends have shined as brightly over the last couple of years as ASMR video. In fact, Google reported that there’s more Search interest on YouTube for “ASMR” than for “Candy” or “Chocolate”. However, answering the question, “what is ASMR?” can be […]

5 IGTV Instagram Tips to Optimize Your Data Driven Strategy

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When IGTV was first announced by Instagram in June 2018, it was immediately clear that leveraging the standalone long form video app would be more complicated for brands than just repurposing YouTube content. At first, brands and creators were only allowed to upload vertical video that was optimized for the dimensions of a smartphone. Though […]