Sports And Sponsored Content Infographic

How impactful are sports leagues for paid partnership posts? ListenFirst created a comprehensive infographic to answer that very question for brands and marketers. Sports and Sponsored Content: The Winning Playbook looks at the performance of 5,378 sponsored posts shared on the social media channels of the NBA, NFL, MLB, NHL, and MLS between July 2020 – June 2021. 

Below are all the key finding, though for even deeper dive, be sure to read our full Optimizing Sports-Related Sponsored Content On Social report.

Social Media Cheat Sheet: Content Benchmarks For M&E