When marketers think about planning seasonal campaigns, usually holidays like Thanksgiving or Christmas come to mind. While those should be a focus, on social media there’s also a great amount of opportunity around less formal holidays that are more playful in tone, and often build around intellectual property. May The Fourth, or the Star Wars […]
holiday social media planning
5 Social Media Facts About This Thanksgiving
With more than 85,000 coronavirus patients hospitalized nationwide, Thanksgiving this year has been transformed from a beloved holiday into a potentially super-spreading event; turning what already is a public health crisis into an even worse situation. To help get a better picture of how the social media audience is feeling about the holiday this year, […]
5 Ways to Improve Your Holiday Social Media Planning
For many marketers, the holiday shopping season is the most important time of year, which in many cases also means it’s the season where social media strategy is the most critical. To help teams in the holiday social media planning stage, we took advantage of the competitive ranking and benchmarking capabilities of the ListenFirst social […]
