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5 Social Media Insights Around Virtual Fashion Weeks

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While events like New York Fashion Week, London Fashion Week, and Paris Fashion Week have soldiered on this Fall, it’s been in a radically different form. Social distancing requirements have turned runway shows from gatherings that influencers travel halfway around the world for; to largely audienceless shows, which can only be viewed on social media. […]

Which Fashion Brands are Dominating Social Media?

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Monthly Ranking: November 2020 TOP 10 LUXURY FASHION BRANDS: November 2020 Ranked by volume of post reactions, likes, shares, comments, keyword mentions on Facebook, Twitter, Instagram, Tumblr Rank Brand Social Engagement Score % CHANGE MoM 1 Dior 9,516,424 +4 2 Louis Vuitton 9,376,254 +25 3 Gucci 9,022,010 +2 4 Versace 5,884,980 +14 5 Chanel 5,736,850 […]

Luxury Fashion is Losing Social Followers: What Can You Do?

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As social distancing continues and consumers settle into their new routines, many luxury fashion brands are finding a declining volume of new followers on Instagram, a platform that, prior to COVID-19, ruled in luxury fashion social media marketing. Taking a look at the ListenFirst Fashion Universe, a combination of over 2,500 fashion and luxury brands […]

Fashion Is Posting Less on Social During The Health Crisis

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If you’ve been at home scrolling through Instagram the last couple of weeks and it felt like there were a lot less fashion posts in your feed, it turns out that actually has been the case. Updated: March 30, 2020 ListenFirst looked at social engagement around 2,516 fashion brands between February 26 – March 29, […]