While events like New York Fashion Week, London Fashion Week, and Paris Fashion Week have soldiered on this Fall, it’s been in a radically different form. Social distancing requirements have turned runway shows from gatherings that influencers travel halfway around the world for; to largely audienceless shows, which can only be viewed on social media. […]
fashion week
Social Media Dos and Don’ts From New York Fashion Week
Around any fashion show, there are at least two intended audiences: the people watching the runway in person and the exponentially larger audience experiencing the show secondhand, which in 2019 often means on social media. Social media has become an increasingly important engagement channel for amplifying Fashion Week related messaging; and based on the performance […]
