Sydney Sweeney’s Good Jeans

Sydney Sweeney’s Good Jeans or Good Genes? The Sydney Sweeney x American Eagle Ad That Blew Up the Internet What do you get when you mix a blue‑eyed bombshell, a pun about genetics, and a denim ad with the subtlety of a 2000s perfume commercial? Apparently: a social media firestorm, a retail stock surge, and […]

5 Social Media Insights Around Virtual Fashion Weeks

While events like New York Fashion Week, London Fashion Week, and Paris Fashion Week have soldiered on this Fall, it’s been in a radically different form. Social distancing requirements have turned runway shows from gatherings that influencers travel halfway around the world for; to largely audienceless shows, which can only be viewed on social media. […]