Whether it was a complete game changer or accelerating trends that were already in motion; the pandemic dramatically impacted what social media platforms we were using and discussing during the past year. To help quantify which social media platforms fell in and out of favor during 2020; we used our social listening abilities on Twitter […]
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Learning From #StopHateForProfit July And If The Boycott Is Carrying Into August
With more than 1,100 businesses ultimately signing up for the Anti-Defamation League’s #StopHateForProfit Boycott of Facebook and Instagram ads in July 2020, the campaign succeeded at getting both the press and the public’s attention. However, what facts actually changed on the ground for brands around social media? Now that July has ended, we answer those […]
Week 3 Data Around Brands Embracing “Stop Hate For Profit”
With many brands pausing their Facebook and Instagram ad spending during the month of July to protest the use of hate speech, ListenFirst continues to monitor how the boycott is impacting the social media ecosystem. Following up on the data we shared last week, here are our top findings for the week of July 13-19, […]
How 5 Home Furnishing Brands Are Increasing Engagement During the Coronavirus
As has been the case with every industry, Home Furnishing brands have been dramatically impacted by the pandemic, and with people staying home more around social distancing, Home Furnishing products are even more front and center in people’s lives. In that context, many Home Furnishing have actually increased the amount of posts they’re sharing, for […]
What Marketers Need To Know About A World Without Facebook Likes
When it comes to the future of Likes on Facebook, the writing is already on the wall based on what’s already disappearing from users’ Walls. Starting in September 2019, Facebook began testing in Australia hiding Likes, video view counts, and other countable metrics from the view of everyone but the poster. The thinking behind the […]
