Michael Kors marketing team turned to ListenFirst for data-driven insights to help them create a winning social campaign strategy.
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Michael Kors Uses Instagram Analytics to Dominate Social During NY Fashion Week
- By corey1
Michael Kors wanted to stand out during one of the fashion industry’s highest exposure events—the 2016 Fall New York Fashion Week. But, competition was tough as luxury fashion brands dominate social media with a stream of creativity, innovation, and celebrity. In order to make sure they were building buzz and winning social share of voice on its runway day, Michael Kors turned to ListenFirst to measure their success across social channels.
About ListenFirst
At ListenFirst, we’re the social intelligence partner built for brands that want to lead the feed, not just show up in it. Our platform combines owned and creative analytics, competitive benchmarking, and curated social media reporting to help you grow share of voice, track brand health, and gain a true market advantage. Whether you need social media consulting, deeper social media analytics reporting, or insights that actually drive action, we’ve got the tools—and the team—to help you outperform your category.
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