In this 1-hour session we covered:
- Current user trends and their impact on measuring social ROI
- Metrics to consider based on your goals
- How to report on your ROI using ListenFirst
Only 14% of marketers can tie social media efforts to ROI. But, with so many marketing teams investing more time, energy and resources to build up their social presence, it’s only natural to hear more leaders requesting reports on the return.
When you lay out a thoughtful process and access the right data, measuring social media’s impact on the business is possible. Join ListenFirst experts Natasha Sanchez, Product Marketing Manager, and Devin Carroll, Director of Revenue Strategy, to explore four ways to measure social ROI.